Steve Jobs, Elon Musk, Kanye West, etc — they are all great. Why? Not for their money or entrepreneurial successes, but their aberrant thinking. Their ability to think different.

Why encourage aberrant thinking?

Aberrant means to stray. To stray from the mainstream is good. Consider even the word mainstream: main+stream. Do you want to just go with the flow, or make your own unique stream? “Off-stream”.

Always ask “why?”

If you ask yourself “why?”at least three times and get to the root of things, you will discover hidden gold.
ERIC

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