Indirect Monetization

Knowledge products services make money

Not making money directly from your art work, but indirectly.

For example, Kanye West became a billionaire *not* from his music sales (actually at this point music *loses* him money). Instead he used music as a way to establish himself as a cultural icon and now he makes hundreds of millions from his Yeezy clothing brand (selling sneakers and such), his deal with Adidas and now the Gap.

Same with JAY Z– his riches not from record sales, but from his other side ventures (Dusse, his alcohol brand).

Which makes me even think — I made my money not directly from photography, but indirectly (through education, teaching workshops, producing and selling products via HAPTIC INDUSTRIES).

So as a lesson, perhaps the best way to monetize your passion is indirectly.

Knowledge products services make money

Knowledge products services make money!

Until You Own Yourself You Can’t Be Free

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Photography Entrepreneurship 101 Presentation by ERIC KIM

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