Impact Maximiation, not Profit Maximization

Our desire to impact more is the driving human force we have to keep on living!

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Life goals

What do companies and individuals desire?

Not necessarily to gain more money — but to gain more influence, power, and impact.

Not only that — but it isn’t about the ultimate amount of money that one earns. It is more about a sense or a feeling of growth or augmentation.

For example, the billionaire doesn’t care that they are worth $1B. The billionaire desire to AUGMENT their wealth. The billionaire isn’t satisfied with their current net-worth; they are interested in augmenting and increasing their net-worth.

Growth

Another example: we do not really care for how much money we have in our bank account, nor do we care for our yearly income. What we desire is to NOT feel a feeling of loss or decline.

We like regular (and small) gains.

Another human bias:

We would prefer to have LOTS of small gains (very frequently) than infrequent HUGE gains.

For example, we would prefer to get $100 everyday, instead of getting $1 million in one huge chunk.

Profit maximization as un-aesthetic

To strive to maximize profits for the sake of maximizing profits seems very un-aesthetic to me. Instead, what are we really trying to maximize?

We are striving to maximize our impact on planet earth.

We as individuals can impact much. Simple things like blogging can become our archimedes lever!

Why maximize our impact?

What do we humans really desire?

We desire meat to eat, then we desire having control or influence over other humans.

Consider all the ancient kings — what did they want to do? Expand their kingdom to the maximum. Also they accumulated gold — but what was the gold a means to? The gold as a means to pay other men to do their bidding.