ANNETTE KIM // NEW ERIC KIM LOGOS x HAPTICLABS

PUT YOUR NAME ON IT

As a sign of authenticity and sincerity, PUT YOUR NAME ON IT!

Why your name?

ANNETTE KIM // NEW ERIC KIM LOGOS x HAPTICLABS
ANNETTE KIM // NEW ERIC KIM LOGOS x HAPTICLABS

Some people think it is bad taste to put your name on things, or to mention your own name too much.

I disagree. To put your name on something is to have ‘skin in the game’. If you make a product and you put your name on it, and people hate it, then they will hate you! Therefore putting your name on things is a stamp of authenticity:

Do you believe so much in yourself, your product, your message, yourself that you’re willing to stake your name on it?

Creating your own branded (name) line

A big thing in HAPTIC:

Deciding to create a new ‘ERIC KIM’ line of products — optimized for my favorite product (RICOH GR).

My biggest frustration was this:

There were no products which were optimized for RICOH GR, and nothing that fit my personal aesthetics of beauty, minimalism, simplicity, elegance, function, and form.

Thus I worked with Cindy to create the ERIC KIM line of things:

  1. ERIC KIM NECK STRAP MARK II
  2. ERIC KIM WRIST STRAP MARK II
  3. ERIC KIM CASE
  4. ERIC KIM PORTFOLIO BAG

Also as a side note– I’ve discovered MASSIVE JOY having the ability to create, envision, imagine, design, fashion, and make your own products– embedding your own artistic and artisanal soul into your products.


How to become notoroius

Notorious means to be known, to be recognized — for people to know your name.

The ancient Greeks desired only one thing: immortal fame (of their own name). On this they staked everything — their reputation, their courage, and their souls.

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Love your name, and mention your name often

Do you note how rappers and producers often refer to their own name in their songs? I find this great — you learn and remember who they are, and they also put their stamp of authenticity onto their own tracks.

Lesson:

Put your name on anything and everything you believe in!

ERIC

Create yourself and your own future

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ERIC KIM x HENRI NECK STRAP

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