Ok, more thoughts on how to get people to sign up for your workshop… specifically, how to advertise and market yourself.
Branding is Overrated.
The concept of a “brand” is a modern and recent one.
I think “branding” is a good idea for big companies. But not for you as an individual.
Why? Because you are a human being,,, not a brand.
Why turn yourself into a soulless brand, when you can exert your own individuality, personality, and humanness?
I still find email the best way to contact your audience. I recommend using Mailchimp.com as a service, that is what I use.
Typically the “best” time to send an email is (assuming you’re in America) around 12:00pm time (noon)… based on my personal experience for the highest “email open rate.”
Social media is overrated
The hard thing about marketing your workshops on social media：it will be buried in the stream of noise.
I don’t recommend spending money on Facebook, Google, or other forms of social media marketing… because I’ve done it and to be honest, it doesn’t work.
What I mean is this: the return on value of investment on Facebook and other forms of social media, google, etc are quite low. Better to market your workshops directly on your blog or email newsletter, rather than trying to waste time, energy, focus, and resources marketing on social media.
How to market your workshops on your blog
Ok, we have already established the following：
- It is very hard to get people to signup for your workshop.
- It might take you at least 1-2years to get people to trust you enough to sign up for your workshop.
- The best way to build a following is through your photo blog.
So let people know about your upcoming workshops using the “After entry” widget in WordPress, or by mentioning it beginning, during, or after your blog posts (as hyperlinks, directly in the text).
General information you want to use to market your workshops：
- Why they should signup for the workshop.
- The benefits they will gain from attending the workshop.
- Minimize risk：offer students a 100% money back guarantee, to lessen the barrier to entry.
Focus on a small niche
When you’re starting off, it is better to be a big fish in a small pond, than a small fish in a big pond.
What is unique about your style of photography? Or how could you market it to a more specific niche?
For example, when I started teaching workshops, it would have been a bad idea doing a general photography workshop. I succeeded because I focused on street photography, both in terms of workshops and blogging. Now, I am focusing on photography entrepreneurship, making articles like this, and also Photography entrepreneurship workshops.
How to identify your niche
What do you know what niche to focus on?
My suggestion：be your first customer.
What kind of information, education or knowledge are YOU hungry for?
For example, I was passionate and interested in street photography, but couldn’t find any information online on how to shoot street photography. So I started to research on my own, and blogging along the way, while I was learning.
The same thing with photography entrepreneurship… how the hell do you make money from photography? And is it even possible? I thought it was impossible to make money from photography and blogging. But after 7 years of hustling, I’ve been able to (with Cindy) break the $200,000 USD yearly income ceiling.
So on a piece of paper or your phone, try to figure out what kind of photography YOU would be interested in attending.
This is your ideal niche.
To wrap up, realize that getting people to learn about you, and who you are is really really hard. It will take a long time. At least 1-2 years. For me, it took me 7 years of hustle (2010-2017) and 2,700+ blog posts.
You will probably fail — but are you gonna let that get in your way?
If you want to make a living (or a killing) from photography, download:
PHOTOGRAPHY WORKSHOPS 101
- Chapter 1. How to Make a Photography Blog
- Chapter 2. How to Price Yourself
- Chapter 3. How to Find Your Market
- Chapter 4. Why Teach Workshops?
- Chapter 5. How to Build Trust
KEYS TO SUCCESS
- Impatience is a Virtue
- Create Your Own Category
- HOW TO DREAM BIG.
- Will Not or Cannot?
- Why Not?
- How to Think BIG
- How to Stay Ahead of the Curve
- How to Invest in Yourself
- The Two Camera Rule
- MEANINGFUL DIFFERENTIATION
- Advice For College Students
- How to Thrive in Uncertain Times
- CANNIBALIZE YOURSELF.
- DO AND GROW RICH
- Does Fear of Punishment Hold You Back?
- HOW TO GET MORE FOLLOWERS
- How to Innovate
- How to Build Your Own Empire
- YOU ARE ENTITLED TO HARD WORK.
- PICK YOURSELF.
- OWN YOUR PLATFORM
- 10 KEYS TO SUCCESS
Table of Contents
Learn how to make a living from your passion:
- Preface. BRAVE NEW WORLD OF PHOTOGRAPHY
- Chapter 1. How to Create Value
- Chapter 2. ZEN CAPITALISM
- Chapter 3. Scarcity
- Chapter 4. How to Brand Yourself
- Chapter 5. How to Build a True Following
- Chapter 6. The Blueprint to Success in Photography
- Chapter 7. HOW TO BE BOLD
- Chapter 8. How to Sell Out
- Chapter 9. GO AGAINST THE GRAIN
- Chapter 10. EXTREME ABUNDANCE
- Chapter 11. Photography Experience Economy
- Chapter 12. Why You Should Make Money for Your Photography
- Chapter 13. How to Become a Famous Photographer
Photography Business 101
How to Make Money with Photography
- How to Charge More Money in Your Photography
- Why You Should Not Pursue Photography as Career
- Can Photography Make You Rich?
- How I Earn $200,000+ a Year From Photography
- How to earn $10,000 a month as a photographer
- Why you must be an expensive photographer
Photography Marketing 101
- Why You Should Do Photography Work For Free
- How I Became an Internet Famous Photographer
- Photography Blogging Ideas
- Why You Should Promote Your Own Name
- How to Build a Following
- How to Stand Out as a Photographer.
- HOW TO GO VIRAL AS A PHOTOGRAPHER.
- How to Master Marketing
- How to Sell Yourself
How to Hustle.
- Entrepreneurial Advice to My 18 Year Old Self
- How to Become Insanely Productive.
- 5 Lessons From Hesiod on Hustling
- It is Better to Beg For Forgiveness Than Ask For Permission
- The Free Way to Become Rich
- JUST DO IT.
- 7 Steps: How to Make a Living From Your Passion
- How to Do What You Love for a Living
- How to Create an MVP (Minimum Viable Product)
- How to Fail Big
- How to Invest in Yourself
- How to Be Bold in Photography and Life
- Mission: Cover Your Rent and Food
- 1,000 True Fans
- The “10x Principle”: The Only Difference Between “Success” and “Failure”
- Make More Value Not Money
- We Live in a Photo Utopia
How to be a Full-time Photographer
- How to Make a Living From Photography
- The 3 Principles of Making Money With Photography
- Advice for Aspiring Full-Time Photographers
- Don’t Go Into Debt For Your Photography
- How to Brand Yourself as a Photographer
- Trust: The Most Important Thing You Need to Succeed as a Photographer
- How to become rich from photography blogging
- How to Make a Living with Blogging
- 50 Blogging Tips For Beginners
- How to Start Your Own Photography Blog
- A Photographer’s Guide to SEO, Blogging, and Social Media
How to Teach Photography
- How to Become a Photography Teacher
- How to Teach a Street Photography Class
- Why I Teach Street Photography Workshops
- Why I Deleted My Instagram
- The Social Media Blackbook for Photographers
- Why Do You Need More Likes or Followers?
- Instagram is Going to Be the Next Facebook
- Don’t Trust “Free” Photography Social Networks
How to Save Money
Unleash your creative potential:
- April 10-11th, 2021: BOSTON / Discover Your Unique Voice in Photography Workshop [Register Intent Here]
- May 1-2nd, 2021: CHICAGO / Street Photography Composition Masterclass [Register Intent Here]
- May 22-22nd, 2021: NEW YORK CITY / STREET PHOTOGRAPHY MASTERCLASS by ERIC KIM [Register Intent Here]
Be notified of when new workshops are live here.