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Photography Entrepreneurship 101: Boutique or Mass Market?

After much meditation and thinking about business, startups, entrepreneurship and startups, my realization and insight is this:

As a photographer and entrepreneur, do you desire to become a specialty and boutique brand (Ricoh/Leica) or a mass-market brand (Apple)?

6 million ways to entrepreneur choose one

I think my key to success in photography entrepreneurship has been this:

Adopt a “free” strategy of giving away 99% of my stuff for free, and charging a lot of money for 1% of my stuff.

I think this “barbell” pricing strategy is superior to maximize your impact and profitability, than trying to “nickel and dime” people on every little thing.

Why boutique is the future

Facebook, Amazon, and Apple are pretty much consuming all the mass market stuff. If we want to thrive in this brave new world of photography, I think we must go boutique. You cannot make a living (nor a killing) from doing headshots for a few hundred bucks here and there. Any “photo technician” jobs (wedding, commercial, portrait photography) jobs are going to get more and more saturated by hungry college students willing to do it less than you (or even free). Thus, the goal seems to be:

Go (hyper) premium.

Photography Entrepreneurship 101

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