
As a modern photographer, you must learn how to self-promote yourself.
MODERN PHOTOGRAPHER: Marketing, Branding, Entrepreneurship Principles For Success
MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.
Do you believe in your self-worth?
There is a myth that somehow you keep making good art, sit back, and get ‘discovered’.
In today’s world, you must promote yourself. If you don’t promote yourself, who will?
Why is self-promotion seen as ‘bad’?
The problem is that there is a negative stigma associated with self-promotion. If you are a self promoter, you are often called a “sellout” or “shameless”.
My idea:
It is okay. Be shameless. Promote yourself, because you have faith in your own value and your own self-worth.
You make good pictures. You make good art. You’re doing society a disservice by not sharing your work with others. You’re doing society a disservice by not promoting your work more.
Why is Vivian Maier so popular?
Everyone loves Vivian Maier because every photographer thinks:
I can be like Vivian Maier because I know I’m a genius photographer. Hopefully after I die, I can get ‘discovered’, and become famous. Therefore, I don’t need to blame my failure on myself.
Some of us are afraid of failure. Therefore, we don’t promote ourselves. Or we somehow wish for someone else to “get their hands dirty”, by promoting us. Or, we hope that after we die, someone will do the work of promoting our work, post-mortem.
But no friend, promote yourself, and your own work while you’re still alive. You deserve success and joy while you’re still alive. If you’re smart, you want to reap the benefits of your own art while you’re still alive.
Building a new culture of photography
I really want to build a new culture of photography where there is no shame of making money from your photography.
I want to make a new culture where photographers are not afraid to make their own YouTube channel, or blog, and that they have no fear of online trolls.
A lot of us photographers are afraid of self-promotion because we’re afraid of being ‘hated on’ by random online trolls.
But why do trolls hate? Because when they see someone succeeding or ‘putting themselves out there’ — they feel envy that they don’t have the same self-confidence.
Trolls wish they were you.
Self-promotion takes guts
Promoting yourself takes guts. It takes bravery, boldness, and self-confidence.
How do you build the confidence to promote yourself? Some ideas:
First, you must ask yourself,
Do I think my own pictures are valuable?
If yes, then ask yourself:
Then why am I shy about promoting my own work?
Where do you learn your cultural values or morals?
Another question to ask yourself,
Was I raised on Christian morals of humility and humbleness? Where did I learn that it was bad to brag or show off? That somehow if you show off, you might hurt the feelings of others?
Why is it bad to brag and show off (the extreme of self-promotion). Obviously, it is socially constructed.
It is our job to dismantle this social construction of thinking that self-promotion is not humble. Not being humble is evil, and you will go to hell (according to Christian morality). Also note that even if you’re not religious, you probably have this Christian humble morality embedded into your culture (if you’re from America, Europe).
Also if you were born in Asia on Chinese-Confucian values, you were taught:
The nail that sticks out the most needs to be hammered in the hardest.
Asian culture teaches us not to stand out.
STAND OUT!
To succeed in today’s world as a modern photographer you must stand out.
So friend my suggestion:
Be shameless. Promote yourself. Stand out. Show off your individuality. Show off your uniqueness. Be yourself and be a personality.
BE BOLD,
ERIC
MODERN PHOTOGRAPHER: Marketing, Branding, Entrepreneurship Principles For Success
MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.
Photography Entrepeneurship 101

PHOTOGRAPHY ENTREPRENEURSHIP BOOKS
Take control of your own photographic destiny:
THE MODERN PHOTOGRAPHER
- What is Your Unique Angle as a Photographer?
- Photography Content Marketing 101
- Why You Must Become Your Own Publisher
- The Art of Cross-Pollination in Photography
Photography Entrepreneurship Articles
- Photography SEO and Blogging: How to Become Number One on Google
- Intrinsic vs Extrinsic Motivation
- Now is the Best Time to Be a Photographer
- PRODUCERISM
- What Is The Value of a Picture?
- Your Photographic Labor is Not Free
PHOTOGRAPHY WORKSHOPS 101
- Chapter 1. How to Make a Photography Blog
- Chapter 2. How to Price Yourself
- Chapter 3. How to Find Your Market
- Chapter 4. Why Teach Workshops?
- Chapter 5. How to Build Trust
- Chapter 6. How to Market Yourself
- Chapter 7: Why Should Someone Attend Your Workshop?
KEYS TO SUCCESS
- Why You Must Be a “Personality” in Order to Succeed
- THRIVE OR DIE.
- Impatience is a Virtue
- Create Your Own Category
- HOW TO DREAM BIG.
- Will Not or Cannot?
- Why Not?
- How to Think BIG
- How to Stay Ahead of the Curve
- How to Invest in Yourself
- The Two Camera Rule
- MEANINGFUL DIFFERENTIATION
- Advice For College Students
- How to Thrive in Uncertain Times
- CANNIBALIZE YOURSELF.
- DO AND GROW RICH
- Does Fear of Punishment Hold You Back?
- HOW TO GET MORE FOLLOWERS
- How to Innovate
- How to Build Your Own Empire
- YOU ARE ENTITLED TO HARD WORK.
- PICK YOURSELF.
- OWN YOUR PLATFORM
- 10 KEYS TO SUCCESS
Table of Contents
Learn how to make a living from your passion:
- Preface. BRAVE NEW WORLD OF PHOTOGRAPHY
- Chapter 1. How to Create Value
- Chapter 2. ZEN CAPITALISM
- Chapter 3. Scarcity
- Chapter 4. How to Brand Yourself
- Chapter 5. How to Build a True Following
- Chapter 6. The Blueprint to Success in Photography
- Chapter 7. HOW TO BE BOLD
- Chapter 8. How to Sell Out
- Chapter 9. GO AGAINST THE GRAIN
- Chapter 10. EXTREME ABUNDANCE
- Chapter 11. Photography Experience Economy
- Chapter 12. Why You Should Make Money for Your Photography
- Chapter 13. How to Become a Famous Photographer
Photography Business 101
How to Make Money with Photography

- How to Charge More Money in Your Photography
- Why You Should Not Pursue Photography as Career
- Can Photography Make You Rich?
- How I Earn $200,000+ a Year From Photography
- How to earn $10,000 a month as a photographer
- Why you must be an expensive photographer
Photography Marketing 101
- Why Have More Followers?
- Why You Should Do Photography Work For Free
- How I Became an Internet Famous Photographer
- Photography Blogging Ideas
- Why You Should Promote Your Own Name
- How to Build a Following
- How to Stand Out as a Photographer.
- HOW TO GO VIRAL AS A PHOTOGRAPHER.
- How to Master Marketing
- How to Sell Yourself

How to Hustle.
- Entrepreneurial Advice to My 18 Year Old Self
- How to Become Insanely Productive.
- 5 Lessons From Hesiod on Hustling
Entrepreneurial Principles
- It is Better to Beg For Forgiveness Than Ask For Permission
- The Free Way to Become Rich
- JUST DO IT.
- 7 Steps: How to Make a Living From Your Passion
- How to Do What You Love for a Living
- How to Create an MVP (Minimum Viable Product)
- How to Fail Big
- How to Invest in Yourself
- How to Be Bold in Photography and Life
- Mission: Cover Your Rent and Food
- 1,000 True Fans
- The “10x Principle”: The Only Difference Between “Success” and “Failure”
- Make More Value Not Money
- We Live in a Photo Utopia
How to be a Full-time Photographer
- How to Make a Living From Photography
- The 3 Principles of Making Money With Photography
- Advice for Aspiring Full-Time Photographers
- Don’t Go Into Debt For Your Photography
- How to Brand Yourself as a Photographer
- Trust: The Most Important Thing You Need to Succeed as a Photographer
Photography Blogging
- How to become rich from photography blogging
- How to Make a Living with Blogging
- 50 Blogging Tips For Beginners
- How to Start Your Own Photography Blog
- A Photographer’s Guide to SEO, Blogging, and Social Media
How to Teach Photography
- How to Become a Photography Teacher
- How to Teach a Street Photography Class
- Why I Teach Street Photography Workshops
Social Media
- Why I Deleted My Instagram
- The Social Media Blackbook for Photographers
- Why Do You Need More Likes or Followers?
- Instagram is Going to Be the Next Facebook
- Don’t Trust “Free” Photography Social Networks