We are all obsessed with ‘building a brand’ and ‘branding’. But what if the best brand were no brand?
Where MUJI has done a great job
The Japanese company MUJI has done a fantastic job of ‘non-branding’. No annoying brand names on their stuff, which allows the brand to spread good clout via word of mouth, and also helps the company focus on improving the quality of their goods, rather than just the ‘brand name’.
In praise of de-branding yourself
To ‘brand’ oneself in the past literally meant to put the fiery-hot branding iron onto the butts of your cattle to acknowledge that the cattle belonged to you.
When you wear any designer thing or drive any designer or fancy car, you are essentially stamping yourself saying:
I am the property of Brand X, Y, Z
What I used to do with my old cars and stuff:
De-badge my car, and take off all the branding emblems to make it ‘uber-clean’.
This is also the good idea of putting black gaffer’s tape over all your products, to be as low-key as possible!
Do not attach yourself to any brand
You are the brand; no external brand beyond yourself — your first and last name!
ERIC
Until You Own Yourself You Can’t Be Free
De-lamify the future.
Photography Entrepreneurship 101 Presentation by ERIC KIM
ENTREPRENEURSHIP by KIM
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‘Ultimate Beginner’s Guide to Photography Entrepreneurship’: Create Your Own Future >
Entrepreneurship Philosophy
- What Do We Entrepreneurs *Really* Want?
- You Were Destined to Do Great Things
- Just Share Your Photos on Your Own Blog
- Your Blog is the Ultimate Form of Social Media
- The Future of Websites and Blogs
- Create a Company
- Money Photography Project
- WHY IT IS GOOD TO CHARGE MONEY FOR YOUR SERVICES AND PRODUCTS
- Google and YouTube SEO (Search Engine Optimization) 101: How Would You Type It?
- WHY RIGHT NOW IS THE BEST TIME FOR YOU TO START YOUR SIDE HUSTLE
- Digital Photography is the Future
- NEVER STOP EXPERIMENTING!
- WHAT IS INNOVATION?
- A Non-Ownership Future
- CONTROL OVER MONEY
- Economic Constraints Are Creative Constraints
- Become a Sole-Proprietor
- Entrepreneurship is a Mindset
- How to Master Mac
- The Future of Lifestyle
- Necessity is the Mother of Innovation
- Once We Have an Easy Life, Then What?
- Why I Don’t Read Comments
- YouTube SEO (Search Engine Optimization) for Photographers
- How to Become a Self-Employed Photographer
- How to Live Big With Little Money
- Why Blogging, Vlogging and Internet Media is More Important than Ever
- No Marketing, No Future
- Photography Marketing 101
- Google and YouTube are King
- Why I’m So Suspicious of Everyone Online and on the Internet
- How to Become More Notorious
- Kaizen Approach to Blogging
- How to Master Marketing
- CREATE WHAT YOU WOULD LIKE SEE MANIFESTED IN THE WORLD!
- Anti Silicon-Valley Thinking
- Your Name
- In Praise of WordPress
- NEVER STOP POSTING
- Your Future Portfolio is a Website
- Infinite Runway
- ERIC KIM ATTITUDE
- Financial Independence as a Road to Freedom of Speech?
- WHY OPEN SOURCE IS THE FUTURE
- Just Post It.
- Posts Are Products
- Photography Entrepreneurship Ideas
- YOU ARE KING.
- You’re Always in BETA MODE
- Build Your Own Media Empire
- WHY I DON’T MONETIZE MY YOUTUBE VIDEOS
- Why I Became an Entrepreneur
- The Uber-Photographer
- Create What You Would Like to See Manifested in the World
- Create the Future
- Entrepreneurship is Best During Uncertain Times
- Photography Entrepreneurship 101 Presentation by ERIC KIM
- Your Body is the Brand
- Your Name is Your Brand
- Create Your Own Social Media Platform
- BUILD IT OR BUY IT?
- Sell Yourself
- Create New
- Insta-Slaves
- YOU CANNOT FAKE ENTHUSIASM
- Why Hybrid is the Future
- Don’t Censor Yourself
- HOW I MASTERED MARKETING
- ERIC KIM BLOGS
- If Someone Offers You Help, You’re Stupid to *NOT* Take It.
- SEEK GREAT, NOT PERFECT.
- How I Became So Famous
- Let Reality Mould Itself to You
- ANTI ENTITLEMENT MENTALITY
- Live Your Life as If You Were a Billionaire
- HOW I THINK DIFFERENT
- Impact, Influence, Reach: The Three Pillars of Marketing
- ERIC KIM SCHOOL
- Classicism.
- MY PHILOSOPHY OF MONEY
- Money is Movement
- Elitism 2.0
- Mass Market or Luxury Market?
- Why You Must Market Yourself
- Why You Must Start an Email Newsletter
- How Laptops Can Change the World
- What Do You Want to Become?
- What is Really Holding You Back in Life?
- Why I Write: Writing as Meta-Thinking
- ADVERTISE YOURSELF
- Use Your First and Last Name
- How Blogging Can Change the World
- In Praise of Liberty
- How I Write in Markdown
- How I Became So Influential on YouTube
- REVERSE FLEX
- What a Time to Be Alive in Today’s Brave New World of Photography
- HOW TO DIFFERENTIATE YOURSELF FROM OTHERS
- YOU CHOOSE YOU
- My Life Photography Entrepreneurship Story
- WHY I DON’T BELIEVE IN COLLABORATION
- My Entrepreneurship Mindset
- YOU’RE THE HERO IN THIS GAME OF LIFE
- My Money Philosophy
- Why Brand and Market Yourself?
- PROFESSIONALISM IS FOR SUCKERS
- Just Share What Works for You
- How to Create Your Own Platform
- Living in a Post Monetary Society
- In Praise of Blogging
- The Entrepreneurial Lifestyle is the Best Lifestyle
- Algorithm Slavery
- ANTI VIEWS
- Entrepreneurship is The Goal
- The Art of Blogging
- IN PRAISE OF PURSUING YOUR PASSION
- How to Make Great Titles
- Sole Proprietorship
- Just Build It.
- VIA NEGATIVA
- PROMOTE YOURSELF
- Become a Full-Stack Entrepreneur
- How to Entertain Others
- My Experience Teaching My First Online Photography Creativity Workshop on Zoom
- Humans Aren’t Lazy
- One Shot.
- THE BRAVE SHALL INHERIT THE EARTH
- The Brave New COVID Lifestyle
- Start Your Own Business
- Minimum Viable Income ( MVI)
- TRAINING.
- WHY VIDEO?
- How to Become Bolder
- You’ve Always Already Been a Photography Entrepreneur!
- The Future is All Digital Everything
- Digital Sharecropping
- DO IT FOR YOUR PAST AND FUTURE SELF
- In Praise of Buffer and Redundancy
- ASKING FOR PERMISSION IS FOR SUCKERS.
- POST-MONETARY SOCIETY.
- Advertise Your Own Stuff
- THE FUTURE IS DIGITAL.
- Simulated Universal Basic Income
- Is Losing Followers a Good Thing?
- How to Add to Economic Activity
- DIGITAL CAPITALISM
- MONEY IS MOVEMENT
- Anything is Possible
- BRAVE NEW WORLD OF DIGITAL ENTREPRENEURSHIP
- GENERATE
- How to Profit from Calamity
- Capitalism 2.0
- WHY I’M SO PASSIONATE ABOUT INFORMATION
- SOCIETY 2.0
- PHOENIX ENTREPENEURSHIP
- How to Make Art from Home
- BUY YOURSELF
- JUST BLOG IT.
- MARKET YOURSELF
- EXPENSIVE TALK
- SOCIAL MEDIA SLAVERY
- Who Are Your Ideal Followers?
- Why I Blog, Vlog, and Log
- Your Perspective is Irrefutable
- What are Your Hidden Powers?
- IMPACT MAXIMIZATION, not Profit Maximization
- Our Desire to Maximize Impact and Change
- 10 Rich Tips How to Make Money from Photography
- Create What You Would Love to Consume
- Publish is Pleasure
- Retire Now
- Do You Desire to Become the Best?
- Solo Entrepreneurship
- My Vision of Photography Entrepreneurship
- PUT YOUR NAME ON IT
- The Desire to Transcend Ourselves
- MONEY THOUGHTS
- How to Retire
- Via Negativa Productivity
- Why You Must Make Your Own Website
- Individuals over Companies
- Build Yourself
- Success is Survival
- Why You Shouldn’t Go to Photography or Art School
- How to Differentiate Yourself as a Photographer
- Surpass Yourself
- Can You Handle Extreme Freedom?
- Boutique or Mass Market?
- Proof of Concept
- Unified Field Theory for Photography
- Build a Company You’d Never Sell
- Play the Long Game
- Entrepreneurship and Art
- What is the Source of our Strength?
- What’s the Future for Photography?
- Full-Stack Visual Artist
- Why Scale?
- What is Your Unfair Advantage?
- Substance Marketing
- Share Your Dopeness with Others
- Frugality is Freedom
- Minimum Viable Product (MVP) for Entrepreneurship
- Don’t Follow or Predict Trends, Start Your Own Trend!
- If You’re Not Busy Growing, You’re Busy Dying
- Entrepreneurship born from Superabundance, not Need/Necessity
- Photography Entrepreneurship Philosophy
- How to Master Marketing in Photography
- Photography Entrepreneurship Tips and Ideas
- Is Hustle Sufficient Unto Success?
- Don’t do it for the money
- DIGITAL MARXISM
- Zen Entrepreneurship
- BOLDER IS BETTER.
- Streamers Shall Inherit the Earth
Photography Blogging
- Blogging is Public Meditations
- The Art of Blogging
- Give Me a Laptop and I Shall Move the World!
- The Future is Photography Blogging
- How to Become a GREAT Blogger
- If you can’t code, blog instead!
- Daily Blog of Activities
- How to Monetize a Blog Without Advertising
- How to Publish Yourself
- How to Blog
- The future of photography publishing is photography blogging.
- Why Become a Photography Blogger?
- Why You Must Become a Photography Blogger
- Why You Should Delete Your Instagram and Start Your Own Blog
Money
Self-Empowerment
- Life is Too Short to Be Negative
- Why You Must Follow Your Passion in Life
- How to Conquer Shyness
- Don’t Ask for Permission
- Onto the Next One
- Why You Must Self-Promote Yourself
- Why You Must Conquer Your Fears in Life
Marketing and Branding
- Why You Must Become a Photography Blogger
- Why Blog?
- Why You Must Self-Promote Yourself
- Create Substance, Not Content
- Photography Marketing and Branding 101
- How to Master Marketing in Photography
- 10 Tips How to Become a More Famous Photographer
Entrepreneurship Lifestyle
- Why Hustle?
- Why Save Money?
- Ascetic is Sexy
- Why You Must Become Self-Employed
- How to Push Yourself Beyond the Limit
- Is Location Independence Overrated?
Entrepreneurship Mindset
- How to Get Discovered
- Financial Independence
- Disregard Success or Failure; Always Attempt More!
- In Praise of Stubbornness
- Success is Personal Bravery
- Why You Must Become an Entrepreneur
- How to Brand and Market Yourself as a Photographer
- How to Conquer Haters
- How to Accumulate Capital
- Why Be Different?
- How to Master Marketing in Photography
- Don’t Play it Safe
- Why Blog?
- How to Be a More Productive Photographer
- How to Hustle
- True Productivity
- What Can Only You Do?
- Love Risk
- What is Success?
- Fill a Vacuum
- Think Big
- What is Your Dream in Life?
- 8 Blogging Productivity Tips
- Why Be Normal?
- How Much Suffering Are You Willing to Endure to Achieve Your Dreams?
Photography Entrepreneurship 101
- Don’t Sit Still!
- Bitcoin for Photographers
- Don’t Be Timid
- Why Start Your Own Photography Blog?
- Fill a Void
- 1,000 True Followers: How to Build Your Own Niche in Photography
- Photography Entrepreneurship 101: Why You Must Start Your Own Email Newsletter
- TURBO CREATION: Why a Maxed-Out MacBook Laptop is the Best Investment You Can Make for Photography Entrepreneurship
Life and Productivity Hacks
- My Ultimate Productivity and Life Hacks
- Life/Productivity Hack: Write (Type on a phone) While Walking on a Dynamic Treadmill
- ERIC KIM Life, Creativity, and Productivity Hacks
How to Make a Living from Your Passion
- Digital Nomad Photographer
- Build Your Own Instagram!
- How to Be More Ambitious
- Do It Your Way
- How to Measure Your Progress as a Photography Entrepreneur + Come Up With New Ideas
- How to Make a Living From Your Passion in Photography
Put a Dent in the Universe.
- Fear Disguised as Reason
- Distraction is the Enemy
- Innovate for the Sake of Innovating!
- Reality is Malleable!
- Stoic Entrepreneurship
- Against Self-Preservation
- The Purpose of Life is to Make New Stuff!
How to Succeed as an Entrepreneur
- You Have No Limits.
- Calculated Risk-Taking
- Invest in Yourself
- The Secret of Happiness: Shoot for the Moon!
- Moonshot Thinking
- Why We Should all Be Photography Entrepreneurs
- Memento Mori Entrepreneurship
- Why it is Better to Beg For Forgiveness than Ask For Permission
- How to Become a Digital Nomad
- Why You Must Own Your Own Platform
- First Principle Thinking for Photography Entrepreneurs
- How I Became a Digital Nomad
- Better to Beg For Forgiveness than Ask For Permission!
- Spurn Pleasing Others!
- Create Your Own Niche
- How to Gain More Exposure For Your Photography
- Intense Focus
- How to Conquer Your Fears as an Entrepreneur
- Define Yourself
- Let Dissatisfaction Drive You Forward!
- It Doesn’t Matter if Someone Else Has Done it Before!
- How to Succeed as a Photography Entrepreneur: Be Extremely Resourceful
- Open Source Business Model in Photography Entrepreneurship
- Entrepreneurship 101: Growth and Innovation Over Self-Preservation
- How to Create Value as a Photography Entrepreneur
- Why Become a Photography Entrepreneur?
- Why You Must Ignore Nay-Sayers to Succeed in Entrepreneurship, Business, and Life
The Modern Photographer: Tips, Strategies, and Tactics to Thrive as a Visual Artist in the Digital Age
Marketing, Branding, Entrepreneurship Principles For Success
MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.
Business Mental Models
- How to Succeed as a Photography Entrepreneur: Be Extremely Resourceful
- Open Source Business Model in Photography Entrepreneurship
- Entrepreneurship 101: Growth and Innovation Over Self-Preservation
How to Monetize Your Photography
- Photography Entrepreneurship 101: INFLUENCE
- Should I Monetize My Passion for Photography?
- 10 Practical Photography Monetization Strategies: Pricing, Google SEO, & Entrepreneurship
- How to Make Money From Street Photography
Why Become a Photography Entrepreneur?
Take control of your own photographic destiny:
THE MODERN PHOTOGRAPHER
- CREATIVE CAPITALISM
- How to Monetize Your Photography
- 5 Practical Photography Career Tips and Advice
- 10x Thinking
- How to Hustle as a Photographer
- How to Become Your Own Master Marketer
- The ‘T’ Technique of Success
- Go Ahead and Sell Out
- What is Your Unique Voice?
- Why You Must Self-Promote Yourself
- What is Your Unique Angle as a Photographer?
- Photography Content Marketing 101
- Why You Must Become Your Own Publisher
- The Art of Cross-Pollination in Photography
Photography Entrepreneurship Articles
- Why You Shouldn’t Trust Your Pictures to Facebook, Instagram, Snapchat, and Flickr
- How to Make Money From Your Photography
- Photography SEO and Blogging: How to Become Number One on Google
- Intrinsic vs Extrinsic Motivation
- Now is the Best Time to Be a Photographer
- PRODUCERISM
- What Is The Value of a Picture?
- Your Photographic Labor is Not Free
PHOTOGRAPHY WORKSHOPS 101
- Chapter 1. How to Make a Photography Blog
- Chapter 2. How to Price Yourself
- Chapter 3. How to Find Your Market
- Chapter 4. Why Teach Workshops?
- Chapter 5. How to Build Trust
- Chapter 6. How to Market Yourself
- Chapter 7: Why Should Someone Attend Your Workshop?
KEYS TO SUCCESS
- Why You Must Be a “Personality” in Order to Succeed
- THRIVE OR DIE.
- Impatience is a Virtue
- Create Your Own Category
- HOW TO DREAM BIG.
- Will Not or Cannot?
- Why Not?
- How to Think BIG
- How to Stay Ahead of the Curve
- How to Invest in Yourself
- The Two Camera Rule
- MEANINGFUL DIFFERENTIATION
- Advice For College Students
- How to Thrive in Uncertain Times
- CANNIBALIZE YOURSELF.
- DO AND GROW RICH
- Does Fear of Punishment Hold You Back?
- HOW TO GET MORE FOLLOWERS
- How to Innovate
- How to Build Your Own Empire
- YOU ARE ENTITLED TO HARD WORK.
- PICK YOURSELF.
- OWN YOUR PLATFORM
- 10 KEYS TO SUCCESS
Table of Contents
Learn how to make a living from your passion:
- Preface. BRAVE NEW WORLD OF PHOTOGRAPHY
- Chapter 1. How to Create Value
- Chapter 2. ZEN CAPITALISM
- Chapter 3. Scarcity
- Chapter 4. How to Brand Yourself
- Chapter 5. How to Build a True Following
- Chapter 6. The Blueprint to Success in Photography
- Chapter 7. HOW TO BE BOLD
- Chapter 8. How to Sell Out
- Chapter 9. GO AGAINST THE GRAIN
- Chapter 10. EXTREME ABUNDANCE
- Chapter 11. Photography Experience Economy
- Chapter 12. Why You Should Make Money for Your Photography
- Chapter 13. How to Become a Famous Photographer
Photography Business 101
How to Make Money with Photography
- How to Charge More Money in Your Photography
- Why You Should Not Pursue Photography as Career
- Can Photography Make You Rich?
- How I Earn $200,000+ a Year From Photography
- How to earn $10,000 a month as a photographer
- Why you must be an expensive photographer
Photography Marketing 101
- Why Have More Followers?
- Why You Should Do Photography Work For Free
- How I Became an Internet Famous Photographer
- Photography Blogging Ideas
- Why You Should Promote Your Own Name
- How to Build a Following
- How to Stand Out as a Photographer.
- HOW TO GO VIRAL AS A PHOTOGRAPHER.
- How to Master Marketing
- How to Sell Yourself
How to Hustle.
- Entrepreneurial Advice to My 18 Year Old Self
- How to Become Insanely Productive.
- 5 Lessons From Hesiod on Hustling
Entrepreneurial Principles
- It is Better to Beg For Forgiveness Than Ask For Permission
- The Free Way to Become Rich
- JUST DO IT.
- 7 Steps: How to Make a Living From Your Passion
- How to Do What You Love for a Living
- How to Create an MVP (Minimum Viable Product)
- How to Fail Big
- How to Invest in Yourself
- How to Be Bold in Photography and Life
- Mission: Cover Your Rent and Food
- 1,000 True Fans
- The “10x Principle”: The Only Difference Between “Success” and “Failure”
- Make More Value Not Money
- We Live in a Photo Utopia
How to be a Full-time Photographer
- How to Make a Living From Photography
- The 3 Principles of Making Money With Photography
- Advice for Aspiring Full-Time Photographers
- Don’t Go Into Debt For Your Photography
- How to Brand Yourself as a Photographer
- Trust: The Most Important Thing You Need to Succeed as a Photographer
Photography Blogging
- How to become rich from photography blogging
- How to Make a Living with Blogging
- 50 Blogging Tips For Beginners
- How to Start Your Own Photography Blog
- A Photographer’s Guide to SEO, Blogging, and Social Media
How to Teach Photography
- How to Become a Photography Teacher
- How to Teach a Street Photography Class
- Why I Teach Street Photography Workshops
Social Media
- Why I Deleted My Instagram
- The Social Media Blackbook for Photographers
- Why Do You Need More Likes or Followers?
- Instagram is Going to Be the Next Facebook
- Don’t Trust “Free” Photography Social Networks