We are all obsessed with ‘building a brand’ and ‘branding’. But what if the best brand were no brand?

Where MUJI has done a great job

The Japanese company MUJI has done a fantastic job of ‘non-branding’. No annoying brand names on their stuff, which allows the brand to spread good clout via word of mouth, and also helps the company focus on improving the quality of their goods, rather than just the ‘brand name’.

In praise of de-branding yourself

To ‘brand’ oneself in the past literally meant to put the fiery-hot branding iron onto the butts of your cattle to acknowledge that the cattle belonged to you.

When you wear any designer thing or drive any designer or fancy car, you are essentially stamping yourself saying:

I am the property of Brand X, Y, Z

What I used to do with my old cars and stuff:

De-badge my car, and take off all the branding emblems to make it ‘uber-clean’.

This is also the good idea of putting black gaffer’s tape over all your products, to be as low-key as possible!

Do not attach yourself to any brand

You are the brand; no external brand beyond yourself — your first and last name!

ERIC


Until You Own Yourself You Can’t Be Free

De-lamify the future.

Photography Entrepreneurship 101 Presentation by ERIC KIM

Photography Entrepreneurship 101 by ERIC KIM

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