What is the worst ill to have befallen new digital creators? The obsession for views.

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Who is the master and who is the slave?

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Digital Sharecropping

If you are optimizing for views, you are most likely to make mediocre things. Why? That which is hugely popular isn’t often the best. For example, McDonalds has served the most meals of all time; does it make it the best restaurant? Of course not! Same goes with Starbucks; are they the best coffee in the world? NO! But they serve the most coffee!

Social Media Elitism

The funny thing:

If you use Instagram, you are NOT elite.

True elite folks do NOT use Instagram. Most of the elite folks seem to prefer podcasts, reading books, and so forth. And question:

Who do you prefer to have as followers; a bunch of random people on YouTube, or a small group of elite movers and shakers in society following you?

If this is the case, then views is the WORST metric to gauge.

What are you trying to optimize for anyways?

Optimize; it is to make the best. What is the best? Maximal engagement and views and followers? Of course not! The best is simple, strong, severe, distilled, focused, and real/raw. The real creator is he or she who follows his or her own taste and refuses to let an algorithm program him or her.

ERIC

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