How to Create Your Own Platform

The goal:

Not to be a slave and prisoner to another platform, but to become the master of your own domain, your own platform.

This is the impetus to creating this website, this blog, and now arsbeta.com

1. Start off with a website

Bluehost.com and install wordpress.org is the first step. Super simple.

2. Start blogging

If you own your own website and domain (don’t use square space or WIX or whatever), you can do whatever you want. I don’t recommend wordpress.com or any other ‘free’ platforms. Sooner or later you will get suckered and trapped.

Better to be an owner with a trillion headaches than a slave with a life of ease.

In other words, don’t become a digital share cropper.

digital-share-cropping-eric-kim-delano-
Digital Sharecropping

3. Never advertise anyone else but yourself.

If you advertise the products or services of others, you will lose your freedom. Not only that, but you will make LESS money.

Better to promote yourself, your own name, your own services, your own products, and your own workshops.

Consider your website as the tree trunk. You can use YouTube and Google to help others discover you… but the ultimate goal is for them to spend time on YOUR website and blog ,,, not a third-party platform!

Why I Deleted My Instagram
Why I Deleted My Instagram

4. Your first and last name is the platform

Your name. This is the goal.

Consider the great heroes of the past:

  • Achilles
  • Hector
  • Ajax (both of them)
  • Odysseus

Also the great thinkers, philosophers and poets of the past:

  • Horace
  • Ovid
  • Virgil
  • Seneca
  • Marcus Aurelius

5. Own yourself

The last thought:

The goal is to be an owner, not a share-cropper.

ERIC KIM


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