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Why You Must Market Yourself

If you don’t market yourself… who will?

Shamelessness as the greatest trait of an entrepreneur

Modern society says:

Thou shalt not elevate thyself.

Also:

Thou art ordinary and mediocre. To try to market yourself is despicable and sinful.

Why is it considered amoral to market yourself?

In America, it is strange —

On one hand, we are encouraged to be individualistic and to stand out. Yet, in reality .. to be a true individual is looked down upon.

My theory:

Modern capitalist and consumerist society prizes individualism via consumerism (what you buy, wear, and drive), but discourages TRUE individuality, which is your personality, your guts, courage, and your self.

selfie angle side ERIC KIM

What is marketing anyways?

If you are part of a modern capitalist culture (we all are), then … we are part of the world ‘market’. Basically think of a traditional market. Same thing.

In a traditional Middle Eastern Market (or Asian Market) we got buyers, sellers, producers, middle-men, etc. And what is your task?

To attract others to buy your stuff.

How does one do that? Through trust, building long-term relationships with some people, and also by distinguishing oneself. Either through prices, higher quality, etc. Everyone has their edge or angle.

selfie mirror ERIC KIM

Marketing yourself for the few or many?

Now this is where things get very philosophical:

Do you want to market yourself for the many (mass market) or for the few, the privileged, luxury market (boutique market)?

Further thoughts on Luxury vs Mass Markets >


Become a Photography Entrepreneur

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ERIC KIM x HENRI NECK STRAP

Enroll in my Udemy Course:

‘Ultimate Beginner’s Guide to Photography Entrepreneurship’: Create Your Own Future >


Entrepreneurship Philosophy

Photography Blogging

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Money

Self-Empowerment

Marketing and Branding

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Entrepreneurship Lifestyle

Entrepreneurship Mindset

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Photography Entrepreneurship 101

Life and Productivity Hacks

How to Make a Living from Your Passion

Put a Dent in the Universe.

How to Succeed as an Entrepreneur

entrepreneurship overview eric kim course


The Modern Photographer: Tips, Strategies, and Tactics to Thrive as a Visual Artist in the Digital Age

THE MODERN PHOTOGRAPHER by HAPTICPRESS

Marketing, Branding, Entrepreneurship Principles For Success

MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.


Business Mental Models

ERIC KIM x HENRI NECK STRAP
ERIC KIM x HENRI NECK STRAP

How to Monetize Your Photography

EURO CAMERA MONEY by ANNETTE KIM


Why Become a Photography Entrepreneur?

Take control of your own photographic destiny:

  1. Photography Startup Manual
  2. PHOTOGRAPHY ENTREPRENEURSHIP MANUAL
  3. On Risk Taking and Entrepreneurship

THE MODERN PHOTOGRAPHER


Photography Entrepreneurship Articles

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PHOTOGRAPHY WORKSHOPS 101

CAMERA MONEY GBP by ANNETTE KIM


KEYS TO SUCCESS

Table of Contents

Learn how to make a living from your passion:


Photography Business 101

How to Make Money with Photography

CAMERA MONEY USD by ANNETTE KIM
CAMERA MONEY USD by ANNETTE KIM

Photography Marketing 101


SELLOUT ERIC KIM

How to Hustle.

Entrepreneurial Principles

How to be a Full-time Photographer

Photography Blogging

How to Teach Photography

Social Media

How to Save Money

START HERE >

MONEY 101

  1. Just Follow the Money
  2. My Money Philosophy
  3. Eternal fame and glory over money
  4. The Trillion Dollar Question: How to Make Money on the Internet Without Advertising?
  5. Entrepreneurship that Doesn’t Involve Money-Making?
  6. Money Ain’t Real
  7. Making Money for Fun, Not to Get Rich
  8. Why Money?