Marketing Tips for Photographers

Let us not fool ourselves:

You cannot become relevant unless you know how to effectively market yourself as a photographer.

Real thoughts:

1. Your name is supreme (first and last name):

Your first and last name; the two most valuable assets you can build. Whenever you mention your self, your services, etc… always put an emphasis on your real name.

2. Brand a color

Associate yourself with a color. I started with Tiffany blue-green, now I am unto the crimson red.

We humans are insanely sensitive to color. Consider– can you think about McDonalds without the golden arches? Or Starbucks without that green? Or Tiffany without that blue-color?

You know you have achieved brand dominance when someone can just see a glimpse of you, your self, your brand, your logo and know it is instantly you.

3. Become a personality

ZEN ZONE

You are the hero. You are the celebrity and the star. Why censor yourself?

ADVANCE THE HUMAN RACE

The negative bias in modern society:

The rule of the corporation and the ‘brand’ over the individual.

I am a huuuuuge proponent of the individual (you). Individualism is good. To become a personality is good.

Let us consider almost all of the most successful or famous people:

They are not boring and generic folks; they are strong personalities with strong personalities which alienate and bifurcate people.

Nota Bene:

Kanye West
Elon Musk
JAY Z
Steve Jobs
Howard Hughes
Walt Disney

If you strive mass success, you strive for a mass failure. Consider all the famous pop (popular) celebrities and musicians; they are soon forgotten (nobody care for Black Eyed Peas anymore, Britney Spears, or even Justin Timberlake). But we still go nuts for the insane rebels (Bob Dylan, etc).

4. Allow your photography to evolve.

We hate and disdain the same. We prefer change, evolution and growth. Imagine if Apple never made a new iPhone… would anyone want to buy it? So why trap yourself in a tiny little photographic bubble?