How to Extend Your Reach

How can we extend our reach? Some thoughts:

First of all, the Internet. As Jeff Bezos said, the power of the Internet is that it is free distribution.
Second, attack all the senses. Audio, visual, text, etc. This means, make a podcast, make video podcasts, audio podcasts, write and blog and text, send out email newsletters, do screen recordings, do Vlogs, just share the audio, etc.
Third, open source. Information wants to travel. Information does not want to be constrained. By making your stuff open source, the further it will spread, and the greater your influence will become.
Forth, do not constrain what you talk, share about. Talk about your personal life, your artistic life, and share behind-the-scenes stuff, like you lifting weights at the gym, etc.
Think Google: if you wanted to find some information about something, how would you Google it? This is how I create titles, or how I create blog posts. I create information which I wish I could find.
Go solo: you don’t need nobody else but yourself.

Entrepreneurship by KIM