SOUL IN THE GAME.

Something I have discovered when it comes to art, design and creations:

Did the creator put their soul into it, or did they just do it to please the masses or to make a quick buck?

Certainly there is nothing bad about making money. Perhaps seeking to please others is a vice. The most virtuous thing we can do as artists and creators is to create and put our stamp of authenticity, our soul into it (Nassim Taleb calls putting ‘soul in the game’).

Hard to tell or determine on whether others or other agencies or corporations are truly putting their soul on the line. So best to ignore others, and to simply strive to put your own soul in the game, no matter what you do.

And a thought — perhaps corporations, collectives, agencies and anything more than 1 (individual) *cannot* have soul in the game. For example, Apple as the soul of Steve Jobs x Jony Ive (neither who are with Apple anymore). But certain exceptions– Tesla as the soul of Elon Musk. Yeezy as the soul of Kanye West.

Then perhaps the goal and our goal: