What’s “Cool”?

What’s “cool”, and why be “cool”?

Confidence is cool?

With fashion— assuming clothing is our armor, then — it seems the purpose of clothing is to inspire strength and confidence.

What’s cool is a sign of social status and wealth?

If you drive a “cool” car— what does it mean?

The car is unique, rare and more different than other cars on the road.
It signals the owner and driver is rich

Then when we see a cool car— what do we think?

How did that guy become so rich to afford that car? If I just mimic him … perhaps I can become rich, successful and happy like him.

Why do we care for “cool” brands?

We desire to assert some sort of dominance and highness. For example even high school and college kids want exclusive and expensive streetwear clothes (Supreme, YEEZY, Jordan, Nike, Off White) to asset their superiority.

And why feel superior? Perhaps it is the desire for the human for their “will to power”— to grow their ego, stature, by feeling higher and more haughty than others.

Also, it may be the fear of being perceived as poor, “lame”, and ugly.

So what do you do with your confidence?

Then this is the big thing that comes to my mind: once you do in fact feel superior and higher than others, what do you do with that increased sense of self esteem?

Is the goal to just keep increasing your self-esteem?

Then the question is: is the goal to just keep leveling up your self-esteem, to the highest peak and level? Once again, towards what ends?

For example, let us use a video game analogy. Let us assume that self-esteem could be on a scale from 0 to 100. Then is the goal to increase your self-esteem to 105 110, or even 200 and beyond? And, can self-esteem exist in a bubble, without reference to the outside world?

Do you desire to become more visible, or more hidden?

Let us assume that you spent the whole day without anyone else looking at you. And you only looked in your own self reflection in the mirror, or look down at your legs and your feet. With the clothes you wear matter?

Also, let us assume that you live in the desert by yourself. And you drove the Lamborghini of your dreams, or any carve your dreams. Would it matter, if there was nobody else to look at your car? And you were the only one to look at your car?

A certain thing is your personal aesthetics do matter. For example, if I own a car that had peeling paint, and peeling clear coat, no matter what whenever I look at it, it would infuriate and depress me.

I’ve also know that my clothing in fact it does matter to me. That much of my mood is dependent on the clothes that I wear. If I look at my clothes and aesthetically I don’t like the way they look, it depresses me.

Become more picky with your personal aesthetics

Motivate yourself — this seems to be the greatest goal. Best to become more indifferent to others.

Become more:

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