Lamborghini was always interesting to me because it seemed to be the ultimate audacious design, and the ultimate booster of the ego.
But now — no more.
Why? The recent scandal with the ‘new’ (re-booted) Lamborghini Countach. Lamborghini (parent company is Volkswagen), had a chance to do something insanely different, yet they went for boring. They played it insanely safe, only to appeal to their (older, rich) clientele, who grew up loving the original Lamborghini Countach. Even the original designer Marcello Gandini said:
“I have built my identity as a designer, especially when working on supercars for Lamborghini, on a unique concept: each new model I would work on would be an innovation, a breaker, something completely different from the previous one. Courage, the ability to create a break without sticking to the success of the previous car, the confidence in not wanting to give in to habit were the very essence of my work.”
Anti repetition of past success:
“…as far I am concerned, to repeat a model of the past, represents in my opinion the negation of the founding principles of my DNA”.
Marcello Gandini
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