The worst type of design is that which is a compromise. For example a lot of the low-end Mercedes cars seems like a compromise, moving Mercedes away from the luxury segment, into the mass market, like BMW.

Also, iPhone SE is a compromise. As much as I love the ethos of it, the old hardware of the phone does not play well with the new software iOS.

This is where Leica is actually very intelligent: increasing the functionality of their Leica M camera, and making it more expensive, and thus more exclusive. Leica camera will do well, as long as it belongs in that elite segment.

Thus the takeaway is that one should never compromise one’s ethos of design.

DESIGN THOUGHTS

1. ‘WASTEFUL’?t
2. Tight vs Loose
3. Thick vs Thin
4. Why Lamborghini is No Longer Interesting to Me
5. DESIGN PHILOSOPHY IS AN ETHOS.
6. LESS SURFACE AREA.
7. ANTI IN-BETWEEN
8. CLASSIC/TIMELESS IS BORING.
9. Photographers are Designers
10. Why Perfect?
11. Beautiful but Boring
12. AGGRESSIVE DESIGN.
13. DESIGN IS KING.
14. WHY DESIGN?
15. THE RAGING BULL.
16. BARE BONES.
17. The Best Car for Thinking
18. Zen Aesthetics
19. Why Minimalism?
20. SPARTAN DESIGN.
21. Generic Design
22. An Elite Aesthetic
23. Not Hateful Design
24. New Forward Facing Design vs Retrospective and Nostalgic Design
25. Depressing Design vs Uplifting Design
26. The Best Design Towards What Ends?
27. Exciting or Boring Design?
28. On Design & Photography
29. A Designer Desires to Design and Create Things!
30. Delightful Technology and Design
31. Dynamic Aesthetics
32. Design vs Brand Prestige
33. Classic Proportions, Modern Design
34. Why Does Design Matter?
35. The Best Design
36. MUSCULAR DESIGN.
37. Camera Design
38. Watch Design