Why do people buy things? Not for the thing itself or the ‘performance’ — they buy it for the design.

Why Lamborghini is king

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Why do people buy a Lamborghini? Not for the performance. But for the flex! There is no harder flex than a Lamborghini. Why? It is the ultimate design object in terms of the popular cultural appeal, as well as the drama and the theater of the ‘scissor doors’.

If you want the ‘best’ car, you should just buy a Tesla Model S PLAID.

Why do people buy Apple Products?

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We buy the newest iPhone not for the performance, but for the design. In fact, the iPhone is probably the most important tool in your everyday utility belt. It is not only a design object (like wearing a fancy watch), but it happens to also *do things* (like send text messages, GPS, video face time, shoot photos, etc).

The more beautiful it is, the more we will use it

My impetus behind HAPTIC:

To create insanely beautiful design tools, which motivates us to shoot more photos!

Because ultimately in photography, the less you use your camera, the worse.

ERIC

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DESIGN THOUGHTS

1. WHY DESIGN?
2. THE RAGING BULL.
3. BARE BONES.
4. The Best Car for Thinking
5. Zen Aesthetics
6. Why Minimalism?
7. SPARTAN DESIGN.
8. Generic Design
9. An Elite Aesthetic
10. Not Hateful Design
11. New Forward Facing Design vs Retrospective and Nostalgic Design
12. Depressing Design vs Uplifting Design
13. The Best Design Towards What Ends?
14. Exciting or Boring Design?
15. On Design & Photography
16. A Designer Desires to Design and Create Things!
17. Delightful Technology and Design
18. Dynamic Aesthetics
19. Design vs Brand Prestige
20. Classic Proportions, Modern Design
21. Why Does Design Matter?
22. The Best Design
23. MUSCULAR DESIGN.
24. Camera Design
25. Watch Design