Looking at the new Leica digital M10 rangefinders with fresh new eyes I now think:

Wow, the design is so boring.

The design is classic and timeless, but … boring!

Perhaps timelessness and classic aesthetics and proportions are to be discounted. Perhaps, we need a new future aesthetic — more extreme, more dense, harder, and more disdaining to please.

For example, even though I hate steroids and all the human growth hormones and artificial things in the world of bodybuilding, powerlifting, strongman, CrossFit, etc … it happened to be able to create some new beautiful “freaks”. I still find Ronnie Coleman and his physique far more interesting than the classic proportions of Arnold S.

Also even though I’m a huge fan of Porsche, I would still prefer the extreme design of a Lamborghini, even though the Porsche is probably arguably the superior car.

Thus perhaps rather than seeking the “better” or the “superior” design, choose the more extreme and insane design!

ERIC

DESIGN THOUGHTS

1. Photographers are Designers
2. Why Perfect?
3. Beautiful but Boring
4. AGGRESSIVE DESIGN.
5. DESIGN IS KING.
6. WHY DESIGN?
7. THE RAGING BULL.
8. BARE BONES.
9. The Best Car for Thinking
10. Zen Aesthetics
11. Why Minimalism?
12. SPARTAN DESIGN.
13. Generic Design
14. An Elite Aesthetic
15. Not Hateful Design
16. New Forward Facing Design vs Retrospective and Nostalgic Design
17. Depressing Design vs Uplifting Design
18. The Best Design Towards What Ends?
19. Exciting or Boring Design?
20. On Design & Photography
21. A Designer Desires to Design and Create Things!
22. Delightful Technology and Design
23. Dynamic Aesthetics
24. Design vs Brand Prestige
25. Classic Proportions, Modern Design
26. Why Does Design Matter?
27. The Best Design
28. MUSCULAR DESIGN.
29. Camera Design
30. Watch Design