What do we really want? Not the Lamborghini but the RAGING BULL concept and aesthetic. When watching the new COUNTACH video, I realized this.
It is the attitude we are striving towards
The other day I went to Wheel Warehouse to get some new TSW rims [Neptune bronze rotary forged] for the Ford Fusion (Rotary Forged, thanks to John Narcisco my brother in law). And I saw this sweet new McLaren:
As I was gawking over the car, I always wondered —
Who is the owner of this car, and how did they become so rich and afford it?
And then I realized —
The car is always impressive, the owner … much less so.
Which made me realize —
When it comes to totems of power and masculinity (hyper sports cars), it is the *ATTITUDE* we are trying to harness, not the thing in itself.
For example, if you want a Porsche 911 turbo, you want to signal your German-design aesthetics, your ‘classiness’, and yet your more subdued masculinity. For a Lamborghini the ultimate flex (scissor doors) to flex your attitude being like a ‘I don’t give a fuck’ raging bull. McLaren as someone more exotic, and different, etc.
DESIGN THOUGHTS
DESIGN THOUGHTS
- BARE BONES.
- The Best Car for Thinking
- Zen Aesthetics
- Why Minimalism?
- SPARTAN DESIGN.
- Generic Design
- An Elite Aesthetic
- Not Hateful Design
- New Forward Facing Design vs Retrospective and Nostalgic Design
- Depressing Design vs Uplifting Design
- The Best Design Towards What Ends?
- Exciting or Boring Design?
- On Design & Photography
- A Designer Desires to Design and Create Things!
- Delightful Technology and Design
- Dynamic Aesthetics
- Design vs Brand Prestige
- Classic Proportions, Modern Design
- Why Does Design Matter?
- The Best Design
- MUSCULAR DESIGN.
- Camera Design
- Watch Design
