Why do people buy Lamborghini’s, 1000HP+ hot rod gasoline guzzler muscle cars, silly expensive streetwear (Supreme) and overrated forms of luxury goods (Louis Vuitton)? Hype is a part of ‘irrational exuberance‘, first coined by Alan Greenspan.

But this is the thing:

Many ‘intelligent’ people think that it is ‘irrational’ that others act irrationally.

However what I think:

The most rational thing to believe is to understand people are irrational by nature.

Once we can accept the fact that humans are irrational, and that is ‘ok’ … then we can truly take a more truthful and honest approach to human nature.

Then the question is:

How can we accept our irrational exuberance, harness it, channel it, and profit from it?

ERIC

PSYCHOLOGY by KIM

Learn more about human psychology

1. Psychology of the Photographer
2. The Psychology of Hate
3. Analyze, Dissect, and Judge the Psychology of Artists You Admire
4. How to Master Your Own Psychology in Street Photography
5. Social Innovations
6. The Psychology of an Internet Troll