Author: ERIC KIM
-
WHY FEEL SUPREME?
A thought on my mind:
Why feel supreme?
For example, if you want to feel supreme (in terms of your car), it makes sense to get a Tesla Model S Plaid, knowing that you got the fastest (most supreme) car.
-
DOGECOIN IS TESLA/ELON MUSK COIN.
A funny thought I had a while back:
Better to invest in DogeCoin than to buy a Tesla.
Why? You buy a Tesla, you still gotta maintain it. For example, it is great that with a Tesla and electric cars you don’t need to change the oil, but you still gotta change the brakes, the tires, wash and clean it, and pay insurance (this is what I hate the most). Even with the most awesome Tesla, there is *some* sort of maintenance you probably must do.
If you want the most maximally care-free and maintenance-free life, then it makes more sense to put your money into things which are ephemeral — like cryptocurrency. For example, I recently switched all of my crypto to 100% Bitcoin. And instead of buying a Tesla Model 3 (base), or a Tesla Model 3 performance, or a Model Y, or a Model S, or a plaid, better to just buy dogecoin and bet long on Tesla and Elon Musk.
-
IMAGES SLOW US DOWN.
In praise of more text over images.
-
LOVE & HATE
Love and hate is the same thing? But simply placed differently?
-
APPLE IS NOW A FINANCIAL SERVICES COMPANY?
Thought about Apple and now Apple (credit) card —
Apple is now a financial institution.
For example, Apple always talks about how you can pay monthly. But how different is this than the scammy loan-sharks?
And if you think about it, Apple wants you to be addicted to their products for life. In an ideal world, Apple wants you to *always* be upgrading to their newest iPhone. And be permanently subscribed to all of their services.
-
APPLE MARKETING SUGGESTIONS.
Some suggestions for Apple marketing on their website:
For iPhone SE, not ‘Love the Power, Love the Price’. Just ‘Love the Power’.
For iPad Air, make it say ‘Mightier than Air’.
For Studio Display, make it say ‘See Boldly’.
For Mac Studio, have it say ‘Power Station’.
For iPhone, make it say ‘Your New Camera’.
For iPhone Pro, make it say ‘Become Pro’.
For Apple Watch, make it say ‘Always On’
For Apple Card, have it say ‘Unify Your Life’.
-
*BECOME* PRO
This should be the new tagline for the iPhone Pro line. Because when we purchase the ‘Pro’ thing, we want to *become* it.
-

DESIGN PURITY.
Why are the new Apple products (14” MacBook Pro, and the new Mac Studio) so bizarre?

For example, nobody uses an HDMI port. And why bring back the old styled MagSafe charger? I actually prefer the 13” MacBook Pro Touch Bar, as you can charge your laptop on *any* port. For example, I often use the right side to charge my laptop when more convenient, and other times the left side.
Also, a word on aesthetics — the new Mac Studio back charging port looks very bizarre. And does anyone still really need the ethernet cable?

-

THE FEWER PLUGINS, THE BETTER.
Delete and uninstall all superfluous plugins.
Applied to all domains in life.
-
Don’t Romanticize the Past.
Better to think the past was worse, than better.
-
Everyone is human, but there is a hierarchy.
Towards a new caste system of humanity for the future?
-

STOIC STRATEGIES.
Each and every new day as a new chance and opportunity towards experimenting with new life and living strategies, new stoic strategies:
The first thought:
Treat yourself like a rare plant. You are not equivalent to anyone else, but yourself.
This means–
You are not bound to by the ‘normal’ rules and ethics of society.
Treat yourself carte blanche.
(more…) -

JAGGED PATTERNS.
Why is hiking and nature and the great outdoors so great for photography, and also for stimulating your eyes and brain?
Jagged, random, yet fractal patterns.
For example when even photographing knots in a tree trunk — can you see the Van Gogh ‘starry night’ here?





-

PHOTOGRAPHY IS NOT ABOUT CAPTURING THINGS HOW THEY ARE, BUT YOUR ARTISTIC *INTERPRETATION* OF THEM.
Or photographing how they seem or *feel*.
In other words, make your photos less ‘factual’, more personal and subjective.
-

BECOME THE OUTLIER.
Or perhaps you already are the outlier. Exert your pride in it — you’re not bound by the same (basic) social rules as others!
-
Spartan Austerity Over Luxury
Towards a more masculine ideal.
-

WHY SITE ICONS ARE SO ESSENTIAL.
It is essential that you create and choose a site icon for yourself which is instantly recognizable, in terms of shape, color-palette, etc. Make it bold, simple, and iconic.
Ideally for yourself, you desire to become an icon.
Eikon: ‘portrait’, likeness.
-
WRITE IT AND PUBLISH IT FIRST, ADD FEATURED PHOTO LATER.
A good blogging productivity hack.
-
LA SPORTIVA
LA SPORTIVA — the new elite brand for shoes. Don’t get suckered by NIKE, Adidas (basic). Or even the new trendy on cloud shoes, or even the lame HOKA shoes (do not get suckered, having MORE FOAM is WORSE).
-

ERIC KIM CLOTHING
Clothes I am currently wearing:
- T-Shirt: OUTLIER.NYC Black Merino Wool T-Shirt (one). Black.
- Shorts: UNIQLO extra stretch shorts. Black.
- Leggings: UNIQLO heat tech leggings (cotton, extra warm). Black.
- Boxers: ExOfficio Boxer Brief (black, medium). 100% perfect. I literally just had two pairs of these while living in Vietnam/Japan for 1-2 years abroad — every night just washed them in the shower with shampoo, wrung them with a towel, and hung-dry them for the next day.
- No socks.
- Shoes: “L RUN” barefoot shark shoes (on Amazon). For cold weather and hiking in the snow and rain, LA SPORTIVA nucleo high 2 (bought at REI, WIDE FIT is best!).
-

DETAILS IN PHOTOGRAPHY
RICOH GR IIIX DETAILS (crops, screenshots, and in high contrast black and white JPEG mode, with the blacks maxed out):




-

“EQUAL” VS *DIFFERENT*
There is no equality, nor *should* there be ‘equality’. Rather, we should think ‘different’ and ‘difference’.
For example, I believe in basic things– like all US citizens are equal in terms of having the power of voting rights, law-rights, etc. However the fact of the matter is there is a hierarchy.
For example, Brown University is certainly superior to Cal State Fullerton. UCLA is superior to UC Riverside, UC Berkeley is superior to YALE, etc.
(more…) -
FOCUS ON AESTHETICS
In today’s world, what wins?
Beautiful aesthetics.
What fails?
Ugly, or ‘meh’ aesthetics.
Aesthetics when it comes to design (product design, industrial design), but also marketing design (for example, the marketing copy that companies use to describe their products). For example, when you study the marketing copy for the Google Pixels, they are lame. But if you study iPhone, the marketing materials and copy is at least 1000x better.
Also an interesting thing:
For example the trend or ethos nowadays is to be ‘inclusive’ and that ‘all body shapes and sizes are equal’. No. This is not true. All body shapes are *different*, but there is certainly a hierarchy.
-

THE LIGHTEST IS SUPREME.
In terms of figuring out what is the ‘best’, choose that which is ‘via negativa’ (the least weight).
For example, the best iPhone is the lightest one (iPhone Mini).
-

MOST SCREEN, SMALLEST SIZE.
A thought upon waking up:
When it comes to our devices, a good heuristic is opt for the most screen, for the smallest footprint and size.
For example, the iPhone Mini as superior to iPhone SE, because the iPhone Mini is technically smaller, *AND* has more screen size! Also has a greater density display (476PPI vs 326PPI). Interestingly enough, the 476PPI of the iPhone Mini is actually more dense than even the iPhone Pro (460PPI). Also brighter screen (800nits vs 625nits). And the huuuuge point:
Weight: the iPhone Mini weight is only 141 grams, whereas the iPhone SE is 144 grams).
The lightest is supreme.
-
WHAT IS POWER?
Something on my mind:
What is ‘power’?
Is power speed? Is power the maximum weight you can lift, once? (powerlifting, one rep maximum lift for sumo-deadlift, mixed grip, with chalk, with no straps, no lifting belt or accessories).
-

How to Write Better Marketing Copy
Something I am very interested and passionate about is marketing. I remember I first learned the bizarre way to refer to words as ‘copy’ — and then I soon learned:
The power of words to influence, move, motivate, and impute a certain ethos or aspirational qualities.
For example, if you study the marketing copy (marketing materials, word choice) of McLaren, you will find that it alludes to aspirational ideas and qualities such as:
- Visceral precision
- Lightweight skin
- Total engagement
- Pure feel
- Light-ening fast
- Scorching acceleration
- Rewrite the rules.
- Extreme measures to cut weight
And:
- Uncompromising attitude
- The desire to become better than the best.
- Merciless weight cutting program
- Scrutinize every component.
And,
- Intoxicating power
The realization:
(more…)It is not the product you are selling, but the lifestyle, the aspirational qualities we desire.
-
EXTREME MEASURES TO CUT WEIGHT.
Really inspired by the marketing copy of the McLaren 765LT (longtail). Something I believe in:
To cut weight is the goal.
-
DON’T TALK ABOUT PRICE.
Contrary to what we are taught to believe, most people are *NOT* price sensitive. For example, if people really want something, they will stretch their ‘budget’ in order to obtain it.
Think about *desire* more so than price.
-
EXCITING OR LAME?
Only do things which excite you, or purchase things which excite you. Avoid what you consider lame.
-

Independent Success vs Social Success
Why is it that we cannot posit our own personal success, independently … and we must rely on some sort of social metrics to do so?
-

POLITICS & RESOURCES
Currently in Southern California, gas prices are pretty insane. The average cheapest gas is easily over $5.50 USD a gallon. Some places even over $6 a gallon. Assuming you’re unfortunately stuck with a car that requires premium, I can easily imagine you spending over $100 USD to fill up your gas tank … which might happen once or twice a week (so you can end up spending ~$600 a month in just gas). If you drive a truck or an SUV, maybe you can even end up spending $1000 a month in gas.
Even Lamborghini is putting a hold with commerce with Russia (Lamborghini is owned by the VW Volkswagen group). Before the crisis with Ukraine, Russians were infamous for buying tons of Lamborghinis (oil money).
Which makes me think —
Let us assume a big source of petroleum and oil/gas is from Russia, and Americans hate high gas prices. Then the question — would the average American prefer anti-Russian embargos on oil (for high gas prices), or prefer their low gas prices?


-

COMPRESSION IN PHOTOGRAPHY
The benefit of longer lenses (like 40mm, on the new RICOH GR IIIX), is that it allows more compression of the scene. To fill the scene and to isolate your subject matter, and ignore everything else.

-

WHY DESIGN IS THE FUTURE.
If you consider design products, consumerism and capitalism is nowadays driven greater by the design of things than the function of things.
For example, we buy things for the design, not the function. We also see great design, and think:
This design dictates the lifestyle of the thing.
Let us consider Apple– what drives growth and purchasing behavior? New designs, new industrial designs. And contrary to what Marc Andreesen says, I believe hardware is actually the future.
Consider why people buy Tesla cars — it is not because people care for the ‘environment’, they like it because it is the new sexy car (S3XY — the 4 models for Tesla).
-
THERE IS NO SUCH THING AS A UTOPIC PLACE
The more random, raw, ruthless the environment, the better.
-

ECONOMICS AS A DYING FIELD?
We are quickly learning and discovering that economics is not a ‘real’ field or ‘science’.
The only people who major in economics is in order to ‘make a lot of money’, or it is a shortcut for studying ‘business’. But as we are quickly discovering that computer science is more lucrative, it seems that economics is a poor field to major in if you decide to go to college. Or perhaps better to study industrial design (RISD).
Design is the future.
-

CAPTURE TENDER MOMENTS.
Something I realized in photography (personal photography):
Capture tender moments.
For example, mother and son moments (Cindy and Seneca).
-

THERE IS BEAUTY EVERYWHERE.
I find black and white is the best way to discover hidden beauty, hidden in every day sight.
RICOH GR IIIX in high contrast black and white JPEG (extra small is sufficient), with contrast and the blacks maxed out.
-
THERE IS NO PERFECT WORKFLOW
The fun is discovering *new* workflows, not discovering the ‘perfect’ one.
-

YOU MUST SHOOT FASTER.
The other day I was at the mall, playing with Seneca, killing some time, and walking around the mall with my RICOH GR IIIX. I missed at least 2 ‘decisive moments’ in street photography (or two interesting street photography scenes). A reminder to self:
You must shoot faster.
Less hesitation, less fear of upsetting someone, and less thinking about composition. Just capture the moment you witness.
-

Things Which Are Impressive in Person, Things Which *Aren’t* Impressive in Person.
The other day I was at the mall, and I saw an Aventador SVJ in person parked in the parking lot. And the thing which shocked me:
Seeing it in person, I was very under-whelmed.
Why? First of all, the first impression:
When you see it parked from the back, it doesn’t look that interesting. Too much plastic components on the back.
Second, when you actually walk close to it, you notice it is actually really small. A lot smaller than you imagine in person.
Which makes me think:
Wow, if you read all the marketing materials for Lamborghinis online, or the ‘meta-verse’ behind Lamborghini, or the allure that rappers give about Lamborghini … it is so great.
But if you see it in person, it is very under-whelming, and very underrated.
Takeaway:
(more…)Never get suckered by marketing materials or the concept behind something. Witness it first-handedly before making any judgements:
-

My Passion for Discovering *New* Workflows
Something I discovered I am very interested and passionate about:
Discovering NEW workflows.
Why?
Why?
Whenever I discover a new workflow, it makes me see things in a new way. And also, by doing things in a new way, it challenges the old way we do things. And by challenging the old way we do things, it gives us a chance to open up our minds:
(more…) -
Would you buy it again?
The test whether you really like something or not.

















