“Enthusiasm is virtue.” – Galiani
Enthusiasm literally means ‘a god dwelling within’. In American English when we say ‘passionate’, what we really mean to say is ‘enthusiastic’. Passionate actually means ‘suffering’, whereas enthusiasm is more about a godly-like overwhelming of love for something.
For us, photography is our primary preoccupation. To discover the fullest soul of the photographer is our goal:
1. A new you.
What I love about the new year:
A new year is a new you.
A new year means new photos.
What is life? Life is newness. Life is growth. Photography is growth.
What is the best photo you’ve shot? The photos you make today.
2. Hope is a vice
Funny enough the ancient Romans saw hope as a vice. Why? To hope for something in the future is often a fantasy, a ‘dream’ — something not grounded in reality.
To dream of a better future camera, or a better future ideal lifestyle for yourself … then you can become a fully-actualized photographer seems to be the thought. But no. No more rumors. No more news. Let us best leverage today’s reality, and today’s day to become the photographer we desire to become.
3. Extreme simplicity
Simplicity is a means towards efficiency. Not simplicity and minimalism for the sake of it. To become a more efficient photographer means:
To create and make more photos, and to edit our photos quicker, and more efficiently.
The simplest tools, the simplest approach. The most streamlined approach.
Apple Photos, iCloud sync, small JPEG, in-camera JPEG presets. Rather than seeking a ‘better’ workflow, seek a faster, and simpler one.
Your photo assignment
Upload the photo you’re most enthusiastic about this year to arsbeta.com
Follow your enthusiasm
Perhaps as a personal new year resolution, this year:
Only pursue that which you are enthusiastic about.
DON’T do anything you are not enthuasitic about.
The Occam’s razor of simplified living.
HAPTIC products I love.
HENRI NECK STRAP MARK IV: I love how beautiful this strap is. PHANTOM BLACK is epic. The new CRIMSON RED for Mahogany Brown is pure bliss.