In Praise of Fujifilm

Fujifilm makes great cameras— probably some of the best “bang for the buck”cameras. Imagine Fujifilm cameras being like a Lexus— truly nothing wrong with it! Great performance, good aesthetics, and a solid price point.

Try it out for yourself.

The Fujifilm X100-series are often called the “poor man’s Leica”— but I beg to differ. This isn’t a good analogy. It’s just a Fujifilm camera! The styling of the X100 certainly is borrowed from a rangefinder/Leica M-esque design, but it’s a totally different camera and experience.

eric kim street photography x100f fujifilm-7030
Selfie with Fujifilm x100F

For example, the X100F is perhaps more akin to a Tesla car (fantastic autofocus, and technology). The Leica M10 is perhaps like a manual shifting Porsche 911.

All cameras are good cameras

Fujifilm XF10

I think perhaps the goal is this:

Don’t get married or loyal or specialize in any camera brand. Allow maximal system promiscuity. Maximal optionality with your equipment.

Avoid sponsorships. Avoid becoming a “brand ambassador”. You’ll get trapped one way or another — I’ve learned this from personal experience.

Buy your own equipment. The second you accept free equipment, you become a little enslaved. Own your own gear, and own your own opinion.

Fujifilm XF10 with flash. Espresso machine

Digital medium format is the future

Processed Fujifilm GFX50R photo with Eric Kim Monochrome 1600 v4 preset
Processed Fujifilm GFX 50R

My thoughts:

Digital medium format is the future.

The most interesting camera is the Fujifilm GFX 50R, and the new Fuji GF50 compact lens. An affordable and compact digital medium format camera for the masses.

Just experiment for yourself.

Anaheim, 2019 #cindyproject #fujifilmxf10
Anaheim, 2019 #cindyproject #fujifilmxf10

I’ve found that when testing a camera for about 30 seconds (in my own two hands), I can tell whether I like it or not. Online reviews tend to be a waste of time. Try holding the camera in your hands, play with the menus and functions, and see if you like it.

Currently the RICOH GR III is my favorite camera, but that won’t apply for everyone. The Fuji XF10 is a great compact camera with a flash. X100F is a good all around camera with no real flaws.

Whatever you choose, shoot on!