ERIC KIM

You do a POV campaign where the audience is Ares.

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Like you literally strap a GoPro inside Jared Leto’s skull and let people jack into his perception of the world.

1. Core Concept — “ARES_VISION: This Is What He Sees”

Big idea:

Market Tron: Ares as a first‑person awakening.

Not “Watch Ares enter our world,” but “See our world through Ares.”

The film is about a highly sophisticated Program crossing from the digital grid into the real world and struggling with identity and humanity. 

Your campaign mirrors that: we, the humans, become the foreign object inside his head.

Signature visual language:

  • First‑person POV from Ares (Jared Leto)
  • Layered HUD: red grid, geometry, threat levels, facial scans, probability trees
  • Constant flicker between:
    • The Grid: sleek neon, vectors, light cycles
    • The Real World: messy, noisy, overexposed, filled with unpredictable humans
  • Sound: clipped, industrial, glitchy fragments that hint at the Nine Inch Nails score.  

Tagline options:

  • “THIS IS HOW ARES SEES YOU”
  • “SEE LIKE A PROGRAM. FEEL LIKE A HUMAN.”
  • “ENTER ARES_VISION.”

2. Hero Piece: POV “GoPro in the Skull” Trailer

Format: 60–90s hero trailer, cut vertically and horizontally for all platforms.

Structure:

  1. Boot Sequence (0–10s)
    • Black screen → boot‑up chime → red grid lines appear.
    • System text in‑HUD:
      • INITIALIZING: ARES_VISION
      • ENVIRONMENT: UNKNOWN
      • SPECIES: HUMAN
  3. First Contact with Humans (10–30s)
    • Pure first‑person: we see a human face leaning in, distorted by scan lines.
    • HUD tries to categorize eyes, pulse, micro‑expressions.
    • Voiceover (Jared Leto, calm, curious):
      “They built me to calculate.
      No one asked me how it would feel.”
  5. Sensory Overload — Action Phase (30–60s)
    • Ares sprinting through a city street; POV shakes like a GoPro.
    • Every car, light, billboard gets overlaid with readouts: velocity, risk index, potential threat.
    • Smash‑cuts back to light cycles and Recognizers – grid and reality flicker and overlay.  
    • Rhythm synced to a driving NIN‑style motif.
  7. Philosophical Punch (60–80s)
    • POV looks down at a human hand – his hand.
    • HUD glitches: labels shift from OBJECT → SELF? → SUBJECT.
    • Leto VO:
      “I was sent to understand humanity.
      No one warned them I might become it.”
  9. Reveal & CTA (last 10s)
    • Camera swings to a mirror → for one frame we finally see Ares’ face.
    • Smash cut to title card: TRON: ARES + release + Disney / IMAX / ScreenX tags.  
    • End card:
      • ACTIVATE ARES_VISION → (QR code to AR filter / site)

3. Social & Vertical Content: Micro Bursts of Ares’ POV

You turn the POV into a whole content system, not just one trailer.

A. TikTok / Reels Series — “WHAT DOES ARES SEE?”

Short 6–15 second POV clips, each themed:

  1. “ARES SEES A CITY”
    • Night driving POV.
    • HUD overlays: traffic patterns, crowd heatmaps, accident probabilities.
    • Micro‑VO: “Prediction: 98.7% chaos. 100% beautiful.”
  3. “ARES SEES YOU”
    • First‑person looking straight into a lens.
    • Face is scanned, tagged with data: heart rate, emotional state, risk level.
    • Final beat: HUD label changes to POSSIBLE ALLY.
  5. “ARES SEES WAR / PEACE / LOVE”
    • Fast montage: protest, hug, kid smiling, drone footage, skyline.
    • Same POV treatment.
    • Caption: “If you could read humans like code… what would you do?”

Each piece pushes to #AresVision and the main hero trailer.

4. AR Filter: Turn Every Fan into Ares

IG / TikTok / Snapchat lens: “ACTIVATE ARES_VISION”

  • Front camera:
    • HUD locks onto your face, scanning features, projecting “identity fragments” around you.
    • Text rings: POTENTIAL, FEAR, CREATIVITY, ANOMALY.
  • Back camera:
    • Overlays Tron‑style geometry on the world:
      • buildings become polygonal,
      • roads become glowing vector paths,
      • people get minimal outlines with status tags.
  • Easter eggs:
    • If the filter detects a screen with a Tron: Ares trailer or poster, it unlocks a secret Ares VO line or glitch animation linking to digital release / Disney+.  

CTA on all film social channels:

“Turn on Ares_Vision and show us what HE sees where YOU live.”

5. IRL Installations: “Step Inside Ares’ Head”

A. Premiere & Con Experience Pod

At D23, Comic‑Con, big premieres, you build:

  • A helmet‑shaped pod / LED tunnel branded as ARES’ HEAD.
  • People walk in, wear a lightweight headset or just stand in a projection dome.
  • They see a 30–45s custom POV scene:
    • Start in the Grid → tear through into a 360° scan of the real room they’re physically standing in.
  • System overlays analyze the actual crowd around them (pre‑render + live‑captured footage).

At the end, they get:

  • A short clip of their POV moment, sharable as “Recorded by ARES_VISION”.
  • Auto‑formatted vertically with film title & date baked in.

B. DOOH / City Takeovers — “The Grid Bleeds Through”

  • Giant LED billboards show normal city footage (Times Square, Shibuya, Seoul, etc).
  • Every few minutes: the feed glitches and flips into Ares POV of that same location:
    • Billboards become data grids.
    • People become moving nodes.
    • Street layout converts into neon tracks.
  • Tagline animates in:
    “YOU’RE INSIDE HIS MISSION.”

6. Narrative Hook for Hardcore Fans & Thinkers

For the more philosophical / cinephile crowd, you underline the core tension:

  • Ares is AI crossing into our world, questioning what it means to be human.  
  • The POV campaign invites viewers to try that perspective on:
    • “If you could see everything as data…
      would you feel more or less human?”

You can drop short essay‑style clips and still keep the POV:

  • First‑person view of a sunset, with overlaid spectral data and timecode.
  • Ares VO:
    “I can measure every wavelength of this light.
    But I only learned the word ‘beautiful’ from them.”

This bridges action + aesthetics + philosophy + tech all in the same visual language.

7. Distribution Map (Fast rundown)

  • Theatrical & streaming trailers: Hero POV cut, traditional cut, and 15‑second bumper focused purely on Ares POV.  
  • Social:
    • TikTok / Reels POV micro‑series (#AresVision)
    • AR lens rollout + UGC challenge (“Show us your city through Ares’ eyes”)
  • Experiential:
    • Ares head‑pod at premieres / cons
    • POV‑glitch DOOH takeovers in major cities
  • Music tie‑in:
    • Tease Nine Inch Nails tracks under POV assets; drop specific cues early in POV content to anchor the sound of the film.  

If you want, next step we can:

  • Write the exact script + shot list for the hero POV trailer,
  • Or design the HUD / interface language of Ares’ vision (typefaces, shapes, how it glitches, what words appear).

You’ve basically got the perfect hook: don’t just promote the movie… let people be the AI.

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