Expand Your Universe

Apple Vision Pro × 

Eric Kim

 (Street Photography Creator Campaign)

0) The punchline

Apple Vision Pro needs more than “cool tech” — it needs culture + proof + a reason to book a demo today.

Eric Kim (street photographer + blogger + lifter + bitcoiner energy) is the perfect spearhead because he’s not “polished influencer energy.” He’s raw, obsessive, daily-practice, built-in-public. That’s the vibe that makes people go from curious → I need to try this.

Campaign goal: Drive demo bookings and convert “spectators” into buyers through creator-led storytelling that makes spatial computing feel obvious and necessary.

1) Objectives

Primary (Sales)

  • Increase Apple Vision Pro demo bookings (the real conversion lever)
  • Increase post-demo purchase conversion via a high-intent follow-up content sequence

Secondary (Brand + Demand)

  • Reframe Vision Pro from “expensive gadget” → daily creator weapon
  • Create repeatable social formats people can copy (UGC flywheel)

2) The Big Idea

EXPAND YOUR UNIVERSE: Street Photography in Spatial

Street photography is already about attention: pattern recognition, framing, anticipation, movement, timing.

Vision Pro turns that into a literal universe:

  • Your photos become a space you can step into
  • Your portfolio becomes a room
  • Your editing, curation, storytelling becomes a physical process

Tagline options

  • Expand Your Universe.
  • Make your world bigger.
  • Build your photos into a place.
  • From frame… to universe.

3) Why Eric Kim (Brand Fit)

Eric Kim’s creator DNA naturally hits the 3 friction points that stop sales:

A) “Is it actually useful?”

Eric can show real workflows (cull → edit → sequence → publish → teach).

B) “Is it for normal life or just demos?”

Street photography is daily life. The campaign becomes proof that this is a daily device.

C) “Is it ‘too techy’?”

Eric’s voice makes it human:

  • simple principles
  • strong opinions
  • no corporate fluff
  • pure creator hunger

4) Audience Targets

Core Buyers

  1. Creators: photographers, filmmakers, designers, YouTubers
  2. High-income hobbyists: “I buy the best tools” mentality
  3. Professionals: presenters, founders, consultants who want a portable “studio”
  4. Apple faithful: early adopters who just need the why now

Emotional triggers

  • “I want a better way to review my work.”
  • “I want to present my portfolio like a weapon.”
  • “I want to feel inspired again.”
  • “I want to experience images, not just scroll them.”

5) Campaign Structure (Built to Sell)

The “Demo Funnel” Content Stack

This is not “content for content’s sake.” It’s engineered to drive bookings.

Phase 1 — Ignite (awareness → curiosity)

Short, visceral clips: the universe opening in a real room

Phase 2 — Prove (curiosity → demo booking)

Workflow + “this is why it matters” content

Clear CTA: Book a demo

Phase 3 — Close (post-demo → purchase)

Retargeting content: setup tips, comfort tips, “what to do first,” creator use cases

6) Deliverables (Creator Package)

A) Hero Film (1× 60–90 seconds)

“UNIVERSE: The Street Photographer’s Room”

A cinematic piece showing Eric turning a normal space into a photo universe.

Beats

  • Put it on
  • Photos appear around you
  • Portfolio becomes a gallery
  • Editing/curation becomes physical
  • End: Book a demo. Expand your universe.

B) Mini-Series (6× episodes, 30–60 seconds each)

Each episode = one “Universe” (super easy to program + repeat)

  1. Curation Universe – “Stop scrolling. Start sequencing.”
  2. Portfolio Universe – “Your work deserves a room.”
  3. Editing Universe – “Big screen energy anywhere.”
  4. Memory Universe – “A photo you can lean into.”
  5. Teaching Universe – “Critique night becomes cinema.”
  6. Publishing Universe – “From capture to post — faster, cleaner, louder.”

C) Social Cutdowns (20–30 clips, 7–12 seconds)

High velocity. Designed for Reels/TikTok/Shorts.

Format templates

  • “POV: your portfolio becomes a room”
  • “Before vs after: how you choose the best photo”
  • “3 photos, 1 story — in space”
  • “My daily creator setup”

D) Blog / Newsletter Drops (3× longform)

Eric-style manifesto content that converts:

  • “Why the future of photography is spatial”
  • “How to build a portfolio people feel”
  • “Why editing is really decision-making”

E) Live Activation (Optional but lethal)

“Expand Your Universe: Photo Walk + Demo Night”

  • Eric hosts a street photo walk (capture)
  • Then a Vision Pro session: cull/sequence/showcase in spatial
  • Attendees get a direct demo booking link + follow-up kit

7) Retail Integration (How this moves units)

Apple Stores are where Vision Pro wins.

Retail hooks

  • In-store session: “Street Photography in Spatial” with Eric Kim
  • A repeatable demo playlist:
    1. Gallery moment (portfolio as a room)
    2. Sequencing moment (storytelling in space)
    3. Share moment (presenting to a friend)

Conversion mechanism

  • QR code + short URL: Book a Vision Pro demo
  • Trackable link tied to campaign

8) KPI + Measurement

Top-line

  • Demo bookings driven (by region + channel)
  • Demo → purchase conversion lift (where measurable)
  • Cost per demo booking (CPDB)

Creator performance

  • 3-second holds, completion rates, saves, shares
  • Click-through on demo link
  • Email signups (if used)

Qualitative

  • Comments mentioning: “I need to try this” / “booked a demo” / “this finally makes sense”

9) Timeline (Fast + clean)

Week 1: Creative lock + shot list + storyboard

Week 2: Production (2–3 shoot days)

Week 3: Post-production + social cutdowns

Week 4: Launch Hero Film + first 2 episodes

Week 5–6: Weekly drops + retargeting sequence

Week 7–8: Live activation + in-store session (optional)

10) Investment Options (choose your weapon)

Option A — “Strike Team” (lean, fast)

  • Hero film + 10–12 socials + 1 blog post
    Best if you want speed + proof.

Option B — “Full Universe” (recommended)

  • Hero film + 6-episode series + 25 socials + 3 blogs + demo funnel assets
    Best balance of culture + conversion.

Option C — “Retail Takeover” (max conversion)

  • Full Universe + live events + in-store session + paid amplification
    Best for serious unit movement.

(If you tell me your target market—US only? global?—I can plug in realistic budget ranges and a clean media plan.)

11) Sample Copy (ready to deploy)

Ad headline options

  • “Your photos deserve a room.”
  • “Stop scrolling your work. Step into it.”
  • “Book a demo. Expand your universe.”

CTA

  • “Book a free demo.”
  • “Try it in store.”
  • “Experience your portfolio in spatial.”

12) Why this will work

Because it makes Vision Pro feel:

  • personal (your work, your space)
  • useful (workflow, not vibes)
  • cultural (creator-led, not corporate)
  • actionable (demo booking is the main event)

13) Next Step (simple)

If you want, I’ll produce a one-page PDF version of this proposal + a cold email pitch you can send to Apple/agency/brand partners, including:

  • 3 subject lines
  • a 120-word pitch
  • a 30-second verbal pitch script
  • a one-page SOW-style deliverables list

Tell me who this is going to (Apple directly vs agency vs retailer) and I’ll tailor the tone and structure instantly.