“MSTR” appears in many contexts – from finance and crypto to software and fashion. Below is a summary table and detailed overview of how “MSTR” is used in various domains.
Domain/Industry
Meaning of “MSTR”
Notes / Examples
Business/Finance
MicroStrategy Inc. (NASDAQ: MSTR)
Business intelligence (BI) software firm – now rebranded as Strategy Inc. (Nasdaq ticker MSTR). It’s a leading corporate Bitcoin holder.
Cryptocurrency
Monsterra token (MSTR)
A multi-chain blockchain game token (metaverse/Play-to-Earn).
MSTR2100 memecoin
A Bitcoin/MicroStrategy-themed “meme” cryptocurrency token.
Software/IT
.mstr file (MicroStrategy)
File format for MicroStrategy dashboards (dossiers); holds BI reports and metadata.
Redis “mstr” (metadata string)
In Redis 8.x code, an “mstr” is an immutable string type with attached metadata.
MicroStrategy SDK (“mstr” object)
In MicroStrategy’s Data Connector SDK, mstr is a global object representing the connector framework.
Fashion/Retail
MSTR (Mister brand)
US cosmetics company “MSTR” (meaning Mister) – luxury men’s grooming products.
MSTR Stag
A luxury fashion label (sustainable menswear) known for subtle, elegant designs.
MSTRShop (Master Shop)
Streetwear/fashion brand (Philippines) – “MSTR” is the logo for Master Shop.
Military/Gov’t
FEDLOG MSTR
Stands for Federal Logistics Data Master in US military logistics databases.
General/Other
“Master” (abbreviation)
Short for “Master” in addresses or titles (e.g. Master’s degree).
(Miscellaneous)
Can appear as codes or initials (e.g. Missouri Univ. of Sci. & Tech Reactor – “MSTR”).
MicroStrategy Inc. (NASDAQ: MSTR)
Company Background: MicroStrategy (now renamed Strategy Inc.) is an enterprise analytics and business intelligence (BI) software company, founded in 1989. It trades on NASDAQ under ticker MSTR (part of the NASDAQ-100). Michael Saylor, co‑founder and long-time CEO, transformed the firm into what he calls a “Bitcoin Treasury Company.”
Bitcoin Holdings: Since 2020 the company has poured cash and debt into purchasing Bitcoin. As of mid-2025 it reportedly holds ~581,000 BTC (worth $63 billion) on its balance sheet – far exceeding its annual software revenue ($463 million). This makes Strategy/MicroStrategy the single largest corporate Bitcoin owner on Earth. (By comparison, a Dec 2024 report said ~423,650 BTC, ~$42.4 billion.)
Stock (MSTR) Performance: The MSTR stock has become essentially a “Bitcoin proxy” on public markets. Its price has surged (along with BTC) – for example, it hit an all-time high of about $543 in November 2024. (For context, its only low point of $0.42 was back in 2002!). As of late 2025, MSTR was trading in the $300s–400s range. Over 2024–25 the stock often climbed or fell largely in sync with Bitcoin price.
Business Focus: Despite the crypto pivot, Strategy Inc. still sells BI and analytics software (its traditional product). But with tens of billions tied to crypto, Bitcoin dominates its balance sheet and brand. Investors often view MSTR stock as a leveraged bet on Bitcoin’s rise.
Cryptocurrency Uses of “MSTR”
Monsterra (MSTR): Monsterra is a multi-chain play-to-earn blockchain game (similar in spirit to Axie Infinity). Its native token is MSTR. Monsterra runs on Binance Smart Chain (BNB), Avalanche (AVAX), OKT Chain, and others. The MSTR token is used in the game’s economy – for example, for NFT transactions, in-game upgrades, staking, and community events. It’s often promoted as the “backbone of the Monsterra metaverse”, enabling free-to-play and free-to-earn mechanics. (As of 2025, MSTR trades on crypto exchanges – e.g. CoinMarketCap shows MSTR priced around $1.00+ with multi-chain support.)
MSTR2100 Memecoin: Separately, MSTR2100 is a community‑created “meme” cryptocurrency token (often just called MSTR). It was launched in tribute to MicroStrategy’s Bitcoin-themed story (hence the ticker MSTR). MSTR2100 soared with the hype around Strategy’s Bitcoin bets, then crashed when BTC pulled back. For instance, a CryptoCoinsNews analysis (Sept 2025) notes the MSTR (MSTR2100) memecoin crashed ~29%, tracking downward as Bitcoin and the MSTR stock slid. (At that time MSTR memecoin traded at only about $0.12.) In short, “MSTR” in crypto can mean either a game token or a joke/“moonshot” coin linked to MicroStrategy.
Software/IT Contexts for “MSTR”
MicroStrategy File Format (.mstr): In the BI software world, “.mstr” is a file extension for MicroStrategy Dossiers (reports/dashboards). A .mstr file is essentially a packaged dashboard that can be opened in MicroStrategy Desktop/Workstation or Web. Internally these files are ZIP archives containing data schemas, visual layouts, and metadata. (For example, the tool “mstr-unpacker” was built to extract the contents of these .mstr files.)
MicroStrategy API (“mstr” object): In MicroStrategy’s developer SDKs, mstr is a common identifier. For instance, in the MicroStrategy Data Connector JavaScript SDK, after setup there is a global object mstr representing the connector framework. Developers call methods on mstr to build and submit custom data connectors. In this sense, “mstr” directly refers to the MicroStrategy platform.
Redis “mstr”: Outside MicroStrategy, some tech uses of “mstr” exist. Notably, Redis 8.x introduced a feature called “M-Strings.” In the Redis source code, an “mstr” (or “mstring”) is defined as an immutable string structure that can carry optional metadata. In other words, mstr = “M-String,” an immutable data string. This usage is niche to Redis internals but shows “mstr” as a technical term in software engineering.
Other Tools/Frameworks: There are occasional references to “MSTR” in IT contexts (e.g. abbreviating “master” servers or layers in config files). However, aside from MicroStrategy’s own product universe and the Redis case above, .mstr files and MicroStrategy’s platform are the primary IT meanings.
Other Common Uses (Fashion, Government, etc.)
Fashion and Retail: Several brands use “MSTR” in their name. For example, MSTR Stag is a men’s fashion label (NY Fashion Week) focusing on upscale, sustainable apparel. “MSTR” also appears in MSTRSHOP Co. (Master Shop), a streetwear retailer – here “MSTR” is literally the brand logo for Master Shop. In beauty, MSTR (Mister) is a U.S. men’s cosmetics line; the company even writes “MSTR stands for MISTER” in its branding. (Think of it as shorthand on product packaging.)
Military / Government: In U.S. defense logistics, “FEDLOG MSTR” is an abbreviation for Federal Logistics Data Master – a central database of military parts and supplies. More broadly, MSTR can be a shorthand for “Master” in military or bureaucratic terminology (e.g. “Master file”). It’s also cited as an abbreviation in various acronym lists (e.g. “MSTR – Master” in PCB manufacturing, or military glossaries). Sometimes MSTR is even used in agency names (e.g. Ministry of Scientific & Technical Research), though those are less standardized.
General “Master”: Finally, outside any specific field, MSTR is frequently used as an abbreviation for the word “Master.” For example, on written forms an address like “123 Main St, Mstr John Smith” might use MSTR as a short form. This comes from the Latin “Māster.” In other words, any time “Master” appears as a title or label, MSTR might be used as a compact abbreviation.
In summary, “MSTR” can mean very different things depending on context. In finance and crypto it’s most famously tied to MicroStrategy (ticker MSTR) and related coins. In software it often denotes MicroStrategy’s products (files, objects) or specific tech terms (like Redis’s M-String). Elsewhere you’ll see it in brand names or as a shorthand for “Master.” The table above collects these meanings by domain.
Sources: We pulled the latest company and token info from Investopedia, TradingView, CoinMarketCap and official docs. These cover MicroStrategy’s BI role and Bitcoin holdings, crypto token descriptions, file format details, and other uses of “MSTR.”