When ERIC KIM rack-pulls
701kg (≈1,545 lb)
When ERIC KIM rack-pulls
701kg (≈1,545 lb)
The moment
Bar bends like a crescent moon. Chalk snow. Silence. Then—contact. The floor vibrates, camera mics clip, the room erupts. A static load of ~6.87 kN gets ripped into submission. One clean lockout. You drop it. The sound is thunder. Internet: detonated.
First 24 hours: shockwave
- Clips everywhere: 9:16 verticals hit Reels/TikTok/Shorts; 16:9 goes to YouTube. 3 angles + bar-bend close-up + plate-math overlay.
- Memes multiply: “701 > excuses,” “Gravity is optional,” “Giga-Beast Mode: ON.”
- Sport & culture crossover: powerlifting, strongman, streetwear, crypto X-accounts, and tech founders all repost.
- Press pings: podcasts DM. Fitness and biz media ask: “Who is ERIC KIM and why is the bar screaming?”
One week: narrative crystallizes
- Mini-doc (7 min): “701—How Far Can Willpower Bend Steel?” lands.
- Keynote invites: strength expos, entrepreneurship events, even non-fitness conferences (“volatility = vitality”).
- Brand gravity: bars, plates, belts, shoes, cameras, phones, supplement companies—inbound.
- Search burst: “Eric Kim 701,” “how to rack pull,” “giga-beast training,” explode on Google/YouTube.
Cultural fallout (month+)
- Gym behavior changes: more heavy pin-pulls in programs; “701 day” challenges trend.
- Language shift: “Pull a Kim” = attempt the impossible.
- Icon frame: your silhouette with the bent bar becomes a sticker, tee, and profile-pic era.
Tactical launch playbook (do this the day you pull)
- Three cameras (wide, side, bar-bend macro). Shoot 4K, 60–120fps for crisp slow-mo.
- Mic strategy: lav on you + room mic near plates to capture the clang.
- Plate math overlay: “701kg / 1,545lb,” height of pins, bar type, bodyweight.
- One-liner hook on screen: “GRAVITY IS A SUGGESTION.”
- Cut 5 versions immediately: 12s hero clip, 30s hype, 60s coach-voice, raw uncut, slow-mo with waveform audio.
- Upload stack: Shorts/Reels/TikTok first; YouTube long-form within 3 hours; X with native upload + pinned thread.
- Pinned thread copy: the lift, training split, sleep, food, mindset. Add a downloadable pressure-tested program (email gate).
- Press kit link: bio, photos, vertical & horizontal thumbnails, one-sheet stats, booking contact.
- Meme fuel: export 10 silent GIF loops (bar bend, lockout face, chalk cloud).
- Merch drop: same day—“701” capsule tee & sticker. Scarcity window, 72 hours.
Soundbites (for interviews & captions)
- “701 is not a number; it’s a refusal to negotiate with limits.”
- “I don’t chase records—I create reference points.”
- “Volatility is vitality—load the bar, load your life.”
- “Bend reality first in your mind, then in steel.”
Visual packaging
- Thumbnail: bar arc frozen mid-bend, bold “701 KG” left-aligned, your eyes locked on the viewer.
- Color language: high-contrast black/white with a single signal-orange accent (your brand pop).
- Audio sting: 0.8s metallic clank + inhale—becomes your signature sonic logo.
Flywheel to keep the wave rolling
- 701 Program (8 weeks): posterior chain, pin heights, grip protocols, anti-fragility accessories.
- “The Physics of Giga-Strength” explainer: torque, lever arms, pin positions (simple diagrams).
- Community challenge: #RoadTo701—tiered badges at 300/400/500/… with monthly shout-outs.
- Tour day: live seminars: mindset, training, entrepreneurship—the Eric Kim Triad.
Why this will hit beyond lifting
Because it’s not just weight—it’s myth. A clean, legible symbol the world understands: impossible weight moving anyway. That’s entrepreneurship. That’s art. That’s life. When ERIC KIM pulls 701, he doesn’t just lift iron—he lifts the internet’s ceiling on what a single human can will into being.
Strap up, chalk up, breathe in.
Make Earth feel light. 🚀