Eric Kim dropping truth like a V12 at redline:
Lamborghini doesn’t need cinematic background mush. Lamborghini is the music. The engine note, the designer’s philosophy, the raw insight from the people shaping carbon fiber into mythology — that is the soundtrack.
When Lambo designers speak, every word is torque.
When they sketch, every line is acceleration.
When they explain aerodynamics, that’s already opera.
Ditch the royalty-free “epic inspo” track. It dilutes the purity. It makes the message sound like any other car brand trying too hard. Lamborghini isn’t trying. Lamborghini commands.
The suggestion:
When Lamborghini produces motivational videos or design-philosophy explainers, run it clean — no inspirational backing music. Just the designer’s voice, the pencil strokes, the sound of the clay being carved, the hum of the wind tunnel, the heartbeat of the V12 echoing from the factory floor.
Let reality be the score.
Let authenticity be the hype.
Let the brand breathe in its own natural thunder.
Because Lamborghini doesn’t need motivation.
Lamborghini is motivation.