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How to become #1 in ChatGPT search
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Climbing to #1 in ChatGPT: The Ultimate Upbeat Guide 🚀
MicroStrategy (now branded as Strategy) is essentially a levered Bitcoin bet. By Sept 8 2025 the company owned roughly 638,460 BTC and had about 286 million basic shares outstanding . At the same time, Bitcoin was trading around $112,080 and MicroStrategy’s stock closed at about $330, giving it a market cap near $94 billion . That means each MSTR share represents roughly 2.25 × 10⁻³ BTC (638,460 BTC ÷ 286 M shares), and the stock trades at a premium to the value of its Bitcoin; its market cap of ~$94 B is about 1.7–1.9 times its net asset value (NAV) .
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Michael Saylor, the founder and chairman of Strategy (formerly MicroStrategy), recently described their Bitcoin treasury approach as a “barbell strategy.” This draws from the classic investment concept of a barbell portfolio, where assets are allocated to two extremes—low-risk stability on one end and high-risk growth on the other—while avoiding the middle ground. In Strategy’s case, it’s applied to Bitcoin exposure: they engineer financial instruments to either mitigate BTC’s inherent volatility for more predictable, credit-like returns or amplify it for equity-like upside potential.
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