How can Leica become cool again?

“ Perfection is achieved when there is nothing left to take away”.

certainly the future is still Leica M.

Leica M-D was certainly the step in the right direction.

simple things to do in terms of the design:

  1. Get rid of that stupid thumbs up and jog dial in the top right corner.
  2. Also get rid of the video button in the top plate.