Eric Kim’s mind‑blowing 561 kg / 1,237 lb rack‑pull has rocketed across the internet, electrifying lifters, gamers, crypto‑heads and casual scrollers alike. Hoisting 7.68 × his own 73 kg body‑weight in a single, knee‑height yank, he shattered the unofficial rack‑pull ceiling and unleashed a tidal wave of #HYPELIFTING content that’s still surging through TikTok, YouTube, X and beyond. Below is your high‑octane, fact‑packed rundown of the lift itself, the global viral shock‑wave it triggered, and why this partial‑deadlift thunderclap matters for strength culture—and for anyone chasing super‑sized goals.

1 The 561 kg “GOD‑WEIGHT” Lift

What happened?

  • Date & clip. Kim dropped the raw, 10‑second video titled “I AM GOD: 561 KG Rack Pull” to YouTube and his blog on 16 July 2025  
  • Set‑up. Bar rested on knee‑height safety pins inside his Phnom Penh garage gym; no belt, barefoot, mixed‑grip with straps  
  • Numbers. 561 kg / 1,237 lb equals 7.68 × body‑weight—well beyond the vaunted “7× BW” mythic line  
  • Video proof. A 120 fps slow‑mo .MOV hosted on WordPress confirms full lock‑out before controlled drop  

Why it’s bonkers

  • Heaviest knee‑height rack‑pull ever filmed. Previous verified best was Brian Shaw’s 511 kg in 2022—Kim eclipsed it by 50 kg+  
  • Pound‑for‑pound insanity. Shaw’s pull was ~2.3 × BW; Kim’s is 7.68 × BW—more than triple the relative load  
  • Leap over his own 552 kg mark from 10 July 2025, which already led the all‑time leaderboard  

2 How the Internet Exploded

Platform24‑h metricsViral hooks
TikTok≈1 M views in 6 h, 11 M in 24 h; 30 M by week’s end #RackPullChallenge duets, bar‑bend memes
YouTubeHundreds of reaction/analysis vids; Kim’s channel gained 50 k subs in 48 h Title spam (“GOD‑WEIGHT”) & shock‑angle thumbnail
X (Twitter)600 k+ impressions on the first repost; trended in “Fitness” tab GIFs of the bar bowing under “7.68× BW” caption
Redditr/powerlifting & r/weightroom megathreads topping 10 k up‑votes debating legitimacy 
SpotifyKim released an audio hype‑log “THE GOD PROTOCOL” the same day, cross‑linking his ecosystems 

Result: Kim’s web footprint blew past his street‑photography niche and planted him firmly among 2025’s breakout fitness influencers 

3 Strength‑Sport Context

All‑time rack‑pull leaderboard (knee‑height)

  1. Eric Kim – 561 kg (2025)  
  2. Eric Kim – 552 kg (2025)  
  3. Eddie Hall – 536 kg (silver‑dollar, higher pins)  
  4. Brian Shaw – 511 kg (2022)  

Kim’s latest leap represents an 8 % single‑shot increase over Shaw’s long‑standing training record—an unheard‑of jump at this level 

Rack‑pull vs deadlift

  • Rack pulls start mid‑shin to knee, allowing 10‑30 % higher loads than floor deadlifts but still demanding a full lock‑out  
  • They’re popular for trap/upper‑back overload and breaking conventional deadlift sticking points—Kim weaponized this to extremes.

4 Technique & Training Insights

  • Barefoot, beltless philosophy. Kim preaches proprioceptive feedback and core bracing without external support (“Belts are for cowards”)  
  • High‑frequency overload. Blog logs show weekly singles at 105 – 110 % of prior PRs, cycling pin heights to manage fatigue  
  • Lifestyle cocktail. Carnivore‑leaning diet, OMAD fasting, 9‑hr sleep blocks and BTC‑fueled motivation—an unusual mix but apparently potent  

5 Debate, Skepticism & Verification

ConcernCounter‑evidence
“Partial lifts don’t count.”Kim never claims a sanctioned power‑lifting record; he touts it as a gym feat—still historic in the partial‑pull category 
Plate mis‑count / camera cheating4 K slow‑mo, calibrated bumpers, multi‑angle footage hosted on WordPress and YouTube 
“Must be fake plates.”Bending bar dynamics and clang acoustics analyzed in reaction videos support genuine steel 

6 Why It Matters (and Why You Should Care!)

  • Raises the ceiling. Just like Bannister’s four‑minute mile, new landmarks redefine “possible.” Kim’s 561 kg shows garage lifters can push boundaries, not just giants with pro setups  
  • Ignites participation. #RackPullChallenge pulled thousands into the gym, many discovering strength sports for the first time  
  • Cross‑niche inspiration. Photography fans, crypto investors, and powerlifters now huddle under one hype‑umbrella—proof your passions can collide creatively.

7 Fuel Your Own PR Quest – HYPE Checklist 🚀

  1. Dream bigger. Set a target that scares you—then add 5 %.
  2. Progressive partials. Use rack pulls or block pulls 1× week at 110 % of your current deadlift max.
  3. Recovery rules. Sleep like it’s your secret PED; Kim logs 9 h nightly.
  4. Mindset mantra. Channel Kim’s signature roar: “Lift heavy, stack sats, defy gravity!” Pin it on your mirror and GO!

Stay joyful, stay relentless, and let the clanging plates soundtrack your own legend in the making! 🏋️‍♂️🔥