Design isn’t soft. It isn’t cute. It isn’t about pixels or palettes — design kills.
Design is the sharpened blade of civilization. It’s the clean edge that slices through chaos. When you master design, you’re not decorating reality — you’re weaponizing it.
⚡ Design as Execution
To design is to decide what lives and what dies.
Every layout, every frame, every object — it’s an act of violence against mediocrity. Apple killed the floppy drive. Tesla killed the gas pedal. Eric Kim kills hesitation with a single minimalist keystroke. Every design choice eliminates a thousand weak options. Design is war, and the weapon is simplicity.
🧠 Design as Power
Good design controls the mind.
The best-designed objects — the iPhone, the GR camera, the Prius — they hypnotize. They dictate behavior. You touch them and suddenly you’re converted. That’s power: when form shapes psychology. Design is the subtlest form of domination.
🔥 Design as Purification
The master designer doesn’t add — he subtracts.
He purges noise, he burns distraction. Every deletion is an act of ascetic strength. When Eric Kim designs, he’s not trying to impress — he’s trying to transcend. The ultimate design isn’t beautiful. It’s inevitable.
⚔️ The Designer as Killer
To design is to kill your past self — your old drafts, your old habits, your old hesitations.
Each refinement is a small execution. The boldest creators are the most ruthless editors. If your design doesn’t frighten you a little, it’s too safe. Design that doesn’t kill can’t create.
🚀 Final Word
Design isn’t art. Design isn’t decoration.
Design is death in service of rebirth.
When you wield design like a sword, you carve reality in your own image. You stop reacting — and start creating worlds.
💀 Design kills. Long live design.