Now that I am officially part of the coffee business, I wanted to use this opportunity to think and philosophize on the philosophy of coffee.
Why coffee?
Coffee is a weird and beautiful thing. First and foremost, funny enough I made it through all of college without the aid of coffee. I only discovered coffee way later after Cindy got me addicted.
My personal story and journey with coffee is actually really funny; the first time I went backpacking through Europe with Cindy, I remember one of the first phrases I learned in French:
Un cafe s’il vous plait.
It was supposed to be the cultured thing to say, do and know. And upon my surprise, I remember the first time they brought out the tiny espresso cup, and it came out in the tiny espresso cup, and I looked at it and yelled aloud:
“That’s it?? I paid 2 euros for this tiny thing??â€
However moving forward, espresso, and my passion for espresso and minimalism has advanced. Personally speaking, I love the dimensions of espresso, the espresso cup, etc. I love how tiny it is, and how distilled it is. And for the last decade or so, traveling the world, my funny and silly quest to strive to discover perfect espresso.
Also, there seems to be this interesting synthesis that I get from this combination of coffee, creativity and photography. For example, whenever I teach a photography workshop, having a coffee break is a critical part of the experience. And also, if I need to stir myself into creative action, coffee is a critical part of my ritual.
Some people drink coffee to wake up, I wake up to drink coffee.
Taking the power into your own hands
I think the difficult thing in today’s world is obtaining and procuring great coffee. That is, eventually, sooner or later, you got to get coffee somewhere. Either you could just buy it at your local neighborhood coffee shop, or you could just buy it at Amazon or Whole Foods, and get it delivered to you, etc.
However, the problem that I’ve personally discovered is that whenever you buy coffee, it is always dissatisfying. At least in the states, I have never been able to find roasted coffee, or roasted coffee beans which I consider insanely great. Enter ERIC KIM OMAKASE COFFEE.
The substances we consume are critical?
It is funny, there is all of this trend towards organic food, grass fed meat, etc. Yet it doesn’t seem that we put the same standards on the coffee we consume.
Let us consider that in America in the states, coffee might be the most consumed beverage we consume. When we first wake up, we take a shower, what is the first thing we do? We hit the kitchen, and we make ourselves some coffee.
Everyone has a different ritual in regards to their morning coffee. Some of us grind our whole bean coffee, enjoy the fragrance in the air, and pull an espresso. For myself, this is what I do.
How much coffee is enough?
I used to be part of this type of Silicon Valley thinking, the quantified self movement, in which I try to limit myself to some sort of arbitrary number of coffee a day. Now, I said fuck it, I have as much coffee as I want. In the morning, I will just keep pulling espressos until I feel hyped up. Sometimes this is five or seven espressos. Sometimes more, sometimes less. I don’t keep count anymore.
My only constraint is that typically later on in the day, afternoon, I have a pretty strict coffee cut off time. I discovered that whenever I have coffee past noon, or too late in the day, I cannot sleep at night. But beyond this, the more coffee the better.
The philosophy of coffee
Oh first and foremost, coffee is a drug. Also very funny, after water, coffee is the most consumed beverage on the planet.
And how does coffee work? The caffeine inherent in coffee and coffee beans is actually a poison; coffee beans and coffee plants naturally have caffeine in them to ward off predators insects and other pesky things trying to eat it.
However for us humans, coffee just gives us a great buzz. A philosophical thought;
It is the poison in coffee which stimulates us, and stirs us into greatness.
Poison is good for us
Philosophical question;
Is life better with coffee, or without?
Certainly there are lots of downsides of coffee. If you consume it too late in the day, you cannot sleep at night. Also, coffee and caffeine addiction is a real thing. Every once in a while, I abstain from coffee and caffeine for over 24 hours, typically when I get sick, or during long international flights.
However, from a philosophical perspective, life is better with the poison of coffee.
To take this analogy further, along with the downsides, annoyances, and sadness is in life is metaphorically present in the notion of poison. Some people try to make it all throughout life without any sadness grief, tragedy, or downsides. Yet, life without tragedy, life without poison and sadness is not a life worth living.
Poison stimulates us
The biological concept of this is “hormesisâ€; not to be confused with â€homeopathy†(pseudo science). The basic notion of hormesis is this:
Small doses of poison are good for us, they stimulate us, and make us stronger.
For example, the natural caffeine in coffee is good for us, as it stimulates us, stimulates our bodies and minds, stimulates the muscles in our legs, getting our metabolism going, etc. However, drinking 1000 cups of coffee in a day is probably not good for us.
Also, the reason why I think coffee is interesting is that I don’t think it’s just the caffeine, there’s probably some other chemical or thing inherent in coffee which we love. I personally predict in the next 30 years or so, we will start discovering all these other additional chemicals or organic compounds and substances in coffee which is good.
Robusta is the way
A huge innovation; luxury Robusta, fine Robusta.
Why? Robusta has a higher caffeine content than typical arabica, in my mind at least 2.2x stronger.
Also, my personal theory is that robusta coffee may actually be better for us from a health perspective, as the natural sugar content in Robusta is at least 60% less than Arabica.
My personal quest with ERIC KIM OMAKASE Coffee is to create a unique coffee portfolio for you, to stimulate you in all aspects of your life.
For example, to inspire motivate you creatively and artistically, and to give you more joy and happiness in delight in your every day life.
You can’t buy happiness, but you can buy insanely good coffee.