If you want to drive interest and sales for Google Pixel (PRO) — best to say:
The best camera on earth.
The only way that Google Pixel can steal interest from iPhone interest is to say that their camera (computational photography abilities) is FAR GREATER and superior to iPhone (Pro).
The only reason to buy a Google Pixel isn’t to add more Google stuff to your life, but it is because it has the best camera, and the best cloud storage solution for photos (Google Photos).
Also more marketing emphasis on differentiating yourself from the traditional Apple (iPhone) lemmings:
Also, if you got hardcore Google users (Gmail, Google Calendar), then it should have some emphasis on becoming ‘far more productive’ with it.
Also a massive incentive for people to get a Google Pixel:
Make some exclusive Gmail feature for the Gmail app on the Google Pixel phone.
Also perhaps emphasis on the fact that perhaps with Google Pixel, you don’t need to upgrade your phone as often (I think people are starting to get iPhone upgrade fatigue).
Essentially the aesthetic for a Google Pixel user:
- Become more productive (like a machine)
- Become a greater photographer
- Differentiate yourself from the traditional Apple fanboy