Lesson from my friend Todd Hata:

Better to buy the cheapest iPhone or Tesla than buy the most expensive Android phone or the most expensive Toyota.

Also — perhaps better to buy the cheapest Lexus than the most expensive Toyota (Toyota owns Lexus). Also getting the cheapest Genesis car than the most expensive Hyundai car (Hyundai owns genesis).

Similar line of thinking — apply this to almost everything. Cheapest pair of Bose headphones, cheapest pair of any form of luxury goods to maximize your “bang for the buck”.