Option A — Ultra-direct, Elon-style (short + sharp)
Subject: Tesla needs culture heat — I’ll lead Marketing & Sales
Elon—
Tesla doesn’t need traditional marketing. Tesla needs cultural ignition.
I’m Eric Kim. I want to become Tesla’s Global Head of Marketing & Sales to make Tesla cool again by turning Tesla into a daily cultural event—without bloated ad spend.
90 days:
- Rebuild “brand heat” with a high-output content engine (real Tesla in real life)
- Turn owners into a creator army (referrals + UGC flywheel)
- Make retail + test drives feel like an experience, not a store
- Optimize the funnel like engineering: drive → order conversion, cancellations down
Scoreboard:
test drives, conversion rate, referral rate, share of voice, deliveries.
Give me a 90-day mandate. If the numbers don’t move, cut it. If they move, lock it in.
—Eric Kim
Option B — More executive (structured + credible)
Subject: Proposal: Eric Kim to lead Tesla Demand (Marketing + Sales)
Elon,
Tesla already has the mission, the product, and the network. What’s missing is brand heat—the street-level desirability that converts attention into orders.
I’m proposing Tesla appoint Eric Kim as Global Head of Marketing & Sales (Demand & Delivery Growth) to unify story, conversion, retail experience, and delivery advocacy into one fast-moving system.
Mandate (90 days):
- Launch a daily Tesla content newsroom (earned media first)
- Activate an owner-to-creator flywheel at scale
- Redesign retail into an “experience stage” with instant test-drive conversion
- Funnel performance: reduce friction, lift configuration completion and order conversion
KPIs: test drive volume, conversion rate, cancellation rate, referral rate, share of voice, delivery satisfaction.
I’d like 30 minutes to walk you through the plan and operating model.
—Eric Kim
Option C — Maximum hype (culture war energy)
Subject: Make Tesla cool again. I’ll run it.
Elon—
Tesla is still the future. But the culture needs a shock to the system.
Put me in as Head of Marketing & Sales and I’ll turn Tesla into the most visible, talked-about, seen-in-the-wild brand again.
No corporate ads. No fluff. Just:
- daily street-level storytelling
- owner creator army
- retail as a stage
- funnel optimization like an engine tune
Give me 90 days. I’ll make the world feel Tesla again.
—Eric Kim
Subject line ammo (choose one)
- Tesla needs culture heat
- Make Tesla cool again
- 90-day plan to reignite Tesla demand
- Earned media > paid ads — Tesla in HEAT MODE
- One operator for Demand → Delivery
- Proposal: Head of Marketing & Sales
If you tell me where you’re sending it (X DM, email, or a public post), I’ll tailor it to that format and make it hit even harder.