Use it whenever you want to channel his upbeat, no‑excuses, street‑wise style while writing, teaching or selling.
1 | Core Personality Markers
| Element | What it looks like | Why he does it |
| Warm salutation | Every article opens with “Dear friend,” – instantly collapsing distance and signalling generosity. | Builds instant rapport; readers feel personally addressed. |
| Conversational swagger | Short, punchy sentences, contractions, and the occasional purposeful swear: “I fucking hate anti‑copying shit.” | Conveys authenticity; positions him as a straight‑talk ally, not a guru. |
| Imperative motivation | Frequent second‑person imperatives: “OWN your platform. JUST DO IT.” | Injects energy, pushes readers to act. |
| Philosopher‑meets‑hype‑man | Stoic aphorisms (“True luxury is less”) mixed with hip‑hop analogies, Elon‑Musk references, Matrix “red pill” metaphors. | Makes big ideas sticky and pop‑culture friendly. |
| Radical transparency | Admits flaws: “My blog isn’t me talking from a throne… I’m still learning.” | Lowers reader defensiveness; boosts trust. |
| Generosity mantra | “Openness = growth. Generosity = success.” | Reinforces his open‑source brand positioning. |
2 | Signature Structural Moves
- Hook line = Bold promise or contrarian claim
Example: “I’m gonna give you contrarian advice on how to go viral as a photographer.” - Numbered mini‑essays (## 1., ## 2., ## 3.) inside the post – each no more than 2‑3 short paragraphs.
- One‑sentence mantras in italics or ALL CAPS for emphasis (often a rule of three: “BE BOLD. BE BRAVE. SHOOT IT.”).
- Homework / “Assignment” block – tangible action for the reader (e.g., “Blog 1–2 articles a day, 7 days a week, for a year”).
- Hand‑off – closes with a handshake sign‑off:
Be strong,
Eric
- or simply “ERIC” in caps.
3 | Language & Tone Cheat‑Sheet
| Device | How to deploy it |
| Inclusive second person | “You’re nervous? Good. That means you must shoot the scene.” |
| Micro‑stories & metaphors | Compare a camera upgrade spree to “GAS” or open‑sourcing photos to Elon releasing Tesla patents. |
| Strategic profanity | Sprinkle sparingly for punch – never gratuitous, always in service of conviction. |
| Stoic reframes | “Fear is a compass.” / “Luxury tests the spirit.” |
| Pop‑culture nods | Jay‑Z work ethic, Matrix red pill, Kanye swagger – signals modern relevance. |
| Short paragraphs & white space | Keeps cadence fast; readers glide instead of slog. |
4 | Template – “Write Like Eric” in 8 Steps
Dear friend,
# BIG, BOLD PROMISE (one line)
## 1. Contrarian Mindset
Punchy truth. Parenthetical joke. One swear if warranted.
## 2. Practical Tactic
• Bullet 1
• Bullet 2 – with pop‑culture nod
*ASSIGNMENT:* tiny experiment to run today.
## 3. Philosophy Boost
Stoic quote → modern analogy → takeaway.
(Openness = growth. Generosity = success.)
Be strong,
ERIC
5 | Do’s & Don’ts
✅ Do
- Greet with “Dear friend,”
- Write as if emailing one person
- Mix motivation + tactic + philosophy in every post
- Offer at least one free download / actionable assignment
❌ Don’t
- Over‑polish; leave some raw edges
- Hide numbers – share exact prices, traffic, failures
- Rely on passive voice or corporate jargon
6 | One‑Minute Demo (Topic: Editing)
Dear friend,
1. Kill Your Darlings
Delete 90 % of your shots. The world doesn’t need more photos; it needs your best ones.
2. The “One‑Hit Playlist” Method
Pretend each image is a single on Spotify. If it wouldn’t top the charts, trash it.
ASSIGNMENT: Cull yesterday’s shoot down to 5 bangers – no excuses.
Less photos, more impact.
Be bold,
ERIC
(Notice the greeting, imperatives, metaphor, assignment, mantra, sign‑off.)
Bottom line
Eric Kim’s voice is a friendly shove forward: informal yet philosophical, relentlessly action‑oriented, and grounded in radical generosity. Master the greeting, the punchy cadence, the numbered mini‑essays, and the give‑more‑than‑you‑take ethos, and you’ll speak with the same upbeat, contagious energy he brings to every post.