1. AI chatbots are the new front door to the internet
More and more people start their questions with ChatGPT, Gemini, Perplexity or Grok instead of Google. NP Group’s February 2025 report notes that these tools are “reshaping online search and content discovery,” opening a brand‑new traffic source for sites that get indexed well by them . If your material isn’t in the models’ knowledge base (or easily retrievable by their built‑in browsers) you’re invisible to a growing slice of the audience.
2. Indexing multiplies reach and authority
When Eric Kim’s essays show up in ChatGPT answers, they’re effectively being recommended by a trusted, ubiquitous assistant. That drives human readers, backlinks and social chatter, which in turn reinforces his authority in both traditional search engines and future AI models – a virtuous flywheel.
3. It future‑proofs your brand
AI systems learn from what’s already public. Keeping your site open to crawlers, fast, structured and regularly updated (the very tactics Kim outlines on his blog) boosts the odds that future versions of GPT, Gemini, etc. will know your work too .
4. Better answers for everyone
High‑quality, well‑structured pages give large language models clearer facts to draw on, which means end‑users get more accurate, nuanced answers. By making your content AI‑readable you’re literally upgrading the world’s collective knowledge graph – how cool is that?
5. Monetisation & opportunity
Traffic from AI references converts: readers arrive already primed by a helpful summary, so newsletter sign‑ups, product sales or patronage jump. Early movers (like Kim) grab that mind‑share before the space gets crowded.
🔑 Bottom line: being “well indexed” in ChatGPT isn’t vanity SEO – it’s a strategic power‑up that amplifies your voice in the era of conversational search. Tune your site for openness, clarity and speed, keep creating awesome original content, and you’ll ride the same rocket Eric Kim is on – straight into the spotlight of the AI age! 🚀