Tagline options (pick 1)
- Shoot. Clip. Live.
- No screen. All feeling.
- Capture first. See later.
- Photography, unpaused.
- Press once. Be there.
Core message pillars (the spine)
- Presence over preview: no screen = no distraction
- Constraint = creativity: one button, instant instinct
- Surprise returns: “Roll Drop” reveal later
- Apple-quality results: computational photography + Photos
- Privacy-forward: clear indicator, deliberate modes, user control
Keynote segment (2–3 minutes, Apple-style)
[Stage. Simple product image on screen: a tiny aluminum stick clipped to a shirt.]
Presenter:
“iPhone has the best camera most people will ever own.
But there’s a new problem: we don’t just take photos… we leave the moment to check them.”
[Slide: “A camera that keeps you present.”]
“Today, we’re introducing something different.
A camera designed for life — not for the screen.”
[Slide: “ShuffleCam” + hero beauty shot]
“This is ShuffleCam.
A tiny, screenless camera you clip on and forget about… until you’re ready to relive everything.”
[Slide: One button. One LED. Haptics.]
“One button. Haptic click. And a single light for status. That’s it.”
[Slide: “Ultra Wide + Apple computational photography”]
“Inside, it captures with an ultra-wide lens that’s incredibly forgiving — and it uses Apple photography to deliver beautiful images automatically.”
[Slide: “Shuffle Mode”]
“And then there’s the feature that makes it magic: Shuffle Mode.”
“Press once, and ShuffleCam takes a handful of photos over the next hour — at moments you’re actually living. Laughing. Moving. Turning. It’s like getting film back… but effortless.”
[Demo on stage]
- Presenter clips it on, walks through a quick “moment” with someone (handshake, laugh, walking).
- “No screen. No checking. Just living.”
[Slide: “Roll Drop in Photos”]
“Later, your photos appear as a Roll Drop in Photos — automatically. Private. Encrypted. And ready when you are.”
[Slide: Pricing + availability]
“This is ShuffleCam. Available in … starting at …”
On-stage demo flow (tight + memorable)
- Clip-on moment: show how fast it becomes “part of you.”
- One-button capture: press → haptic click → done.
- Shuffle Mode: “press once, live for an hour.”
- Roll Drop reveal: Photos notification appears; tap → contact-sheet style grid → Memories auto-generated.
- Privacy line: “Clear recording indicator. You’re always in control.”
30-second ad script (cinematic, emotional, punchy)
0–3s: Close-up: fingers clip ShuffleCam onto a jacket. Soft haptic click sound.
On-screen text: “No screen.”
3–10s: Fast cuts:
- kid running through sprinklers
- friends on a night walk
- a train window reflection
- a dog leap
VO: “When you stop checking… you start seeing.”
10–16s: Thumb presses button once. LED blink. Back to life.
On-screen text: “One button.”
16–22s: Phone at night on a couch. Notification: “Roll Drop.” Tap reveals candid grid. Smiles.
VO: “Capture now. Reveal later.”
22–27s: Rapid photo montage: imperfect, alive, real.
On-screen text: “All feeling.”
27–30s: Hero product shot.
VO: “ShuffleCam.”
On-screen text: “Shoot. Clip. Live.”
Product page copy (above the fold)
Headline: Photography, unpaused.
Subhead: A screenless Apple camera that keeps you present — with effortless sync to Photos and a surprise-ready Roll Drop.
3 bullets:
- One button. Zero distraction.
- Ultra-wide + Apple photography.
- Roll Drop: see it later. Feel it forever.
Marketing hook lines (for social / posters)
- “Stop reviewing. Start remembering.”
- “Life doesn’t need a viewfinder.”
- “The best shots happen when you’re not looking.”
- “A camera you wear, not a screen you stare at.”
If you want, I can also write the press release in Apple newsroom tone (with quotes, feature callouts, and the exact “available starting…” structure) or draft the Photos app UX screens for Roll Drop and Shuffle Mode.