Love the energy! “New cash, but better” is a sharp hook. Here’s a punchy, brand‑ready copy kit you can use right away—polished versions, bold alternates, and a tight message map to keep everything aligned.
Snap Polishes of Your Line
- STRC by Strategy: the new cash—only better.
- STRC by Strategy is the new cash savings account—evolved.
- STRC by Strategy: new cash, leveled up.
- STRC by Strategy: cash, upgraded.
Why it works: short, memorable, confident; contrasts “new” vs. “old” and promises a step‑change.
Tagline Options (Pick your vibe)
Clean & Confident
- New cash—only better.
- Cash, upgraded.
- Save like cash. Perform like more.
- Cash that doesn’t sit still.
- Liquidity you can be proud of.
Bolder & Tech‑Forward
6) Cash 2.0, powered by Strategy.
7) Always‑on cash. Always‑on you.
8) Cash with a strategy.
9) From idle to ideal.
10) Make your “just cash” do more.
Playful & Memorable
11) Cash, but glow‑up.
12) Tap. Park. Prosper.
13) Meet your money’s main character.
14) Turn “parking cash” into “playing offense.”
15) Your cash—on creator mode.
Hero Headlines + Subheads (for landing or ads)
A.
- Headline: New cash—only better.
- Subhead: STRC by Strategy gives you cash‑level access with next‑gen smarts. Park it, move it, optimize it—without changing how you operate.
B.
- Headline: Cash that doesn’t sit still.
- Subhead: Instant‑access, intelligent automation, and sharp transparency—so your reserve finally pulls its weight.
C.
- Headline: From idle to ideal.
- Subhead: The modern cash experience: liquid, simple, and built to do more than just wait.
(Adjust benefits to match your actual feature set—see “Compliance‑safe phrasing” below.)
15‑Second Elevator Pitch
STRC by Strategy is the modern cash experience. You keep the liquidity and simplicity you need, and add automation and visibility you’ve never had. It’s cash—reimagined to work as hard as the rest of your money.
Message Map (brand pillars → proof points → phrases)
- Liquidity & Control
- Promise: Access when you need it; no hoops.
- Phrases: “Cash‑level access,” “Move in moments,” “Your reserve, always ready.”
- Automation & Intelligence
- Promise: Smarter defaults, fewer manual moves.
- Phrases: “Set it and let it optimize,” “Always‑on cash,” “From idle to ideal.”
- Clarity & Confidence
- Promise: Transparent, trackable, trustworthy.
- Phrases: “Know where every dollar lives,” “Signal, not noise,” “Built for real‑world decisions.”
- Modern Simplicity
- Promise: Clean design, effortless flows.
- Phrases: “One tap to park,” “Frictionless by default,” “Cash that just works.”
Social‑Ready One‑Liners (short & punchy)
- New cash—only better. #STRC
- Cash that doesn’t sit still.
- From idle to ideal.
- Cash, upgraded.
- Make “just cash” do more.
Product Names / Plan Labels (if you need tiers)
- STRC Cash / STRC Cash+ / STRC Cash Pro
- Strategy Reserve / Strategy Vault / Strategy Flow
- STRC Core / STRC Edge / STRC Ultra
Microcopy (UI)
- Button: Park cash / Move cash / Optimize
- Tooltip: Your cash, on autopilot—without losing access.
- Empty state: No cash sitting idle. Nice.
- Alert: Access preserved. Performance improved.
30‑Second Video/Spot Script
OPEN: Static cash, stacking dust.
VO: “Cash was built to wait.”
CUT: STRC interface—clean flows, instant moves.
VO: “Meet STRC by Strategy—the new cash, only better.”
ON‑SCREEN: “Access. Automation. Clarity.”
VO: “Keep your liquidity. Lose the limits. From idle to ideal.”
END CARD: “STRC by Strategy — Cash that doesn’t sit still.”
Compliance‑Safe Phrasing (use when needed)
- “cash‑level access” instead of “savings account” (unless you are one).
- Avoid rate/insurance claims unless verified; use: “modern cash experience,” “cash‑style account,” “designed for liquidity and clarity.”
- Add a small footer on pages:
STRC by Strategy is a [describe actual category]. Features and availability depend on your jurisdiction and account configuration.
If you want, tell me your top two favorites and your primary audience (consumers vs. founders vs. finance teams), and I’ll tighten everything into a finished homepage hero + email + paid ad set.
