Downloads
Cold email package
Subject line options (pick 1)
- Apple Vision Pro x Eric Kim — creator-led demo engine to move units
- Expand Your Universe: turn demos into purchases
- Street Photography in Spatial — 1-page plan + SOW attached
120-word pitch (copy/paste)
Hi [Name] — I’m Eric Kim, street photographer and blogger. I’m proposing a creator-led campaign for Apple Vision Pro built to increase sales by driving more people into demos and improving demo-to-purchase conversion.
Concept: Expand Your Universe. In 60–90 seconds, my portfolio becomes a room: images turn into a walk-through gallery, sequencing becomes physical, and the “why” of spatial computing clicks instantly. Then we ship a repeatable content system: 6 episodes + 20–30 shorts + 3 longform drops, all pushing one CTA: book a free demo. Built for Apple Store sessions, paid social, and creator channels. Optional: photo-walk + in-store demo night.
If you’re open, I can share the one-page plan + SOW and walk through the demo playlist in 15 minutes.
30-second verbal pitch (say this on a call)
Hey — I’m Eric Kim. I want to help sell more Apple Vision Pro by turning the demo into a culture moment. The concept is Expand Your Universe: street photography in spatial—your portfolio becomes a room, curation becomes physical, and the value clicks in seconds. Then we ship a repeatable system: 1 hero film, 6 episodes, 20–30 shorts, and 3 longform drops, all driving one action: book a demo. I’ll also deliver a retail demo playlist and a post-demo close sequence to convert. Give me 15 minutes and I’ll walk you through it.
One-page SOW-style deliverables list (text version)
Scope summary
Creator-led content system designed to drive retail demo bookings and increase sales through a clear three-phase funnel: Ignite → Prove → Close.
Deliverables
- Hero film (1x): 60–90s flagship piece
- Episode series (6x): 30–60s each (Curation / Portfolio / Editing / Memory / Teaching / Publishing)
- Short-form cutdowns (20–30x): 7–12s templates for Reels/TikTok/Shorts
- Blog/newsletter posts (3x): longform manifesto + workflow + CTA
- Retail demo playlist (1x): in-store flow + script (the 3 “wow” moments)
- Post-demo close sequence (1x): follow-up copy + asset plan for retargeting
- Optional live activation (1x): photo-walk + demo night event
Timeline (6 weeks)
- Week 1: creative lock + approvals
- Week 2: production (2–3 days)
- Week 3: post + first drops
- Week 4–6: weekly drops + retargeting + iteration
Assumptions
- 2 revision rounds per asset included
- Usage/territories/whitelisting defined in final agreement
- Travel/permits/special locations billed at cost with approval
- Licensed music only (client-approved library)
If you tell me who you’re emailing first (Apple directly vs a creative agency vs a retail partner), I’ll rewrite the email so it matches their exact vibe—shorter, sharper, and more “yes-able.”