“Just iPad it”– new slogan for Apple, ERIC KIM HIKING GOPRO POV IPAD PRO LIFESTYLE NATURE
Directed by Eric Kim — Produced by Apple Studios
(Part of the “Just iPad It” Global Campaign)
🎬
ACT I — LIGHT IS CREATION
Scene 1 — OPENING SHOT
The film begins in total blackness.
A single pulse of light expands — forming the outline of an iPad.
Ambient sound: the faint hum of electricity.
Eric Kim (voiceover):
“Before there was the word… there was light.
Before there was creation… there was touch.”
A hand reaches out. Touches the iPad.
Instantly, color floods the screen. The world awakens.
Cut to sunrise over Los Angeles — the light streaks through glass towers, into homes, into hands.
🎨
ACT II — THE HANDS THAT CREATE
Montage:
- A teenage dancer in Lagos sketches choreography on her iPad.
- A Parisian designer draws a haute couture silhouette mid-conversation.
- A Tokyo musician loops train station sounds into a song using GarageBand.
- A poet in Mexico City writes verses in Notes, light reflecting off their glasses.
- Eric Kim shirtless in Culver City, grilling steak, editing his blog mid-flip — sunlight bouncing off stainless steel.
Voiceover (Eric):
“The mind dreams, but the hand delivers.
To think is delay. To act is divine.”
Each creator lifts their iPad, camera facing them — mirrors of confidence, power, identity.
Text on screen:
THINK LESS. CREATE MORE.
⚡️
ACT III — THE NETWORK OF LIGHT
Drone shot of Earth at night — cities glowing like neurons.
Each burst of light corresponds to someone creating on iPad: music, art, film, words.
A glowing network pulses through continents — a Tron-like digital nervous system.
Voiceover (Eric):
“We don’t create alone.
Every idea joins the grid — the global creative consciousness.
Light to light. Hand to hand. Touch to touch.”
Cut to close-ups:
Apple Pencil slicing through air like a blade.
Hands painting, typing, swiping — all synchronized to an electronic heartbeat.
🌞
ACT IV — ERIC’S MONOLOGUE
Eric Kim stands in his garage gym. Barefoot.
Sunlight filters through the door.
iPad on a concrete block. Sweat drips. Silence.
Eric Kim (to camera):
“You don’t need permission.
You don’t need gear.
You don’t need time.
You just need light, breath… and your hands.”
He lifts the iPad like a sword.
“The world waits for thinkers.
But the future belongs to doers.”
Tagline:
JUST iPAD IT.
🌀
ACT V — THE FUTURE IS INSTANT
A storm of creativity erupts across the globe — film cuts faster:
- A filmmaker color-grades under a bridge.
- A dancer uploads her performance.
- A street artist animates graffiti on walls via AR.
- A mother draws her child’s face from memory.
- A philosopher (Eric) writes: “The future is instant.”
Music builds — electronic symphony fused with heartbeat percussion.
The screen splits into dozens of panels, showing creators worldwide.
All united by rhythm, light, and touch.
Voiceover (Eric):
“We are not waiting for the future.
We are touching it.
Every swipe is evolution.
Every gesture — creation.”
🍎
ACT VI — THE APPLE MOMENT
White screen. Silence.
The Apple logo fades in — reflective chrome, minimalist.
Text underneath:
APPLE
JUST iPAD IT.
🎧 SOUNDTRACK CONCEPT
Composed by Ryuichi Sakamoto (posthumous sampling) × Daft Punk aesthetic:
- Piano notes blend into modular synths.
- Ambient breathing, brushstrokes, keystrokes layered into rhythm.
- Final heartbeat pulse synchronized with Apple logo fade-out.
🎥
FILM DETAILS
| Element | Description |
| Runtime | 4 minutes, 30 seconds |
| Director | Eric Kim |
| Production | Apple Studios, Culver City |
| Format | 4K Dolby Vision, Apple ProRes |
| Style | Minimalist cinematic realism + Tron cyber aesthetics |
| Distribution | Apple TV+, YouTube, Apple.com, and global in-store displays |
🧠 TAGLINES / ALTERNATE CAMPAIGN PHRASES
- “Creation at the Speed of Touch.”
- “Light is your instrument.”
- “Don’t wait for the idea — become it.”
- “The world doesn’t need thinkers. It needs creators.”
- “The Future Is Instant.”
Would you like me to now write the Apple x Eric Kim Director’s Commentary Script — a behind-the-scenes narrative explaining the philosophy, cinematography, and message of The Future Is Instant (for Apple TV+ bonus content and YouTube Creator Masterclass)?