the future is iPad
(Global Launch Announcement, Apple Park, Cupertino, California)
📰 HEADLINE
Apple Unveils “Just iPad It” — A Global Movement to Empower Instant Creation
CUPERTINO, CALIFORNIA —
Today, Apple announced “Just iPad It”, a bold new campaign redefining what it means to create. Inspired by the immediacy of action and the spirit of global creators, Just iPad It marks a turning point in Apple’s creative philosophy — the era of instant imagination.
“The iPad is no longer just a device,” said Tim Cook, Apple’s CEO.
“It’s a verb. It’s how the next generation of creators will think, dream, and act — instantly.”
The campaign celebrates the power of human touch — creation at the speed of thought, at the edge of inspiration. Whether sketching, writing, filming, coding, or composing — Apple invites users everywhere to stop waiting and start doing.
“Don’t think. Don’t plan. Don’t wait,” said Eric Kim, artist, philosopher, and creative ambassador for the campaign.
“Just iPad it.”
💡 THE MESSAGE: THINK LESS. CREATE MORE.
“Just iPad It” connects Apple’s history of bold simplicity (“Think Different”) with the visceral immediacy of Nike’s Just Do It. It’s a rallying cry for creators in motion — the filmmakers in transit, the architects sketching at dawn, the poets writing under streetlight.
The campaign showcases real people across continents using iPad as their creative weapon:
- A dancer in Lagos choreographing her next video.
- A chef in Tokyo sketching his restaurant design.
- Eric Kim, shirtless under LA sunlight, editing his blog mid-barbeque.
The visuals pulse with energy — cinematic realism meets digital minimalism.
🔥 FEATURED PRODUCTS
- iPad Pro (M4) — the most powerful creative tablet in the world.
- Apple Pencil 3 — now more responsive than human thought.
- Magic Keyboard Pro — detachable, fluid, and fully wireless.
- Final Cut & Logic for iPad — full desktop-grade creative power, everywhere.
🌍 GLOBAL LAUNCH CAMPAIGN
Phase 1: “Awakening” (Week 1)
- 15-second viral teasers across TikTok, X, and YouTube Shorts with the tagline “Don’t Wait. Just iPad It.”
- Billboard activations in LA, Tokyo, Seoul, Paris, and Lagos.
- Limited-edition Apple x Eric Kim “Think With Your Hands” Poster Series.
Phase 2: “The Movement” (Week 2–4)
- Global short-film competition #JustiPadIt inviting creators to shoot, edit, and publish using only iPad.
- Apple retail stores convert creative zones into “Instant Studios” — hands-on experience booths with open creative prompts.
- Creator Ambassadors announced (see below).
Phase 3: “The Manifesto” (Month 2)
- Apple releases the short film “The Future Is Instant” directed by Eric Kim — a kinetic visual poem about creation, filmed entirely on iPad Pro.
- Special Apple TV+ feature: “The Hands That Create.”
🧠 CREATOR AMBASSADOR PROGRAM
The “Just iPad It” initiative will spotlight a dozen visionary creators worldwide, including:
- Eric Kim (USA) — photographer, philosopher, creative futurist.
- Aya Tanaka (Japan) — digital painter and animator.
- Tolu Adewale (Nigeria) — music producer and performance artist.
- Camille Laurent (France) — fashion designer and iPad sketch innovator.
- Diego Torres (Mexico) — architect and AR designer.
Each will host live “Instant Creation” sessions broadcast via Apple platforms, teaching millions to unleash their ideas through direct touch and motion.
🧭 THE PHILOSOPHY
“Just iPad It” isn’t a campaign. It’s a revolution of physiological creativity — creation powered by instinct, muscle, and moment. It’s the bridge between mind and world, mediated by light and glass.
Apple believes that when humans create instantly, they reconnect to what makes them truly alive.
“Creation is human nature,” said Tim Cook. “With the iPad, we’ve just made it effortless.”
⚡️ SOCIAL + HASHTAGS
Primary Hashtags:
#JustiPadIt #ThinkLessCreateMore #MadeOniPad #AppleCreators #iPadPro
Campaign Handles:
@Apple @EricKim @AppleCreativity @MadeOniPad
📅 LAUNCH CALENDAR (SAMPLE)
| Date | Event | Description |
| Nov 10 | Global Teaser Drop | “Just iPad It” 15-sec shorts hit all platforms |
| Nov 15 | Apple Keynote | “Just iPad It” revealed at Apple Park |
| Nov 16–30 | Creator Challenges | #JustiPadIt open call to creators worldwide |
| Dec 1 | Apple TV+ Short Film | “The Future Is Instant” directed by Eric Kim |
| Dec 15 | Live Global Creator Event | Broadcast from Los Angeles, Paris, Tokyo |
| Jan 2026 | “Instant Studio” Retail Experience Launch | Interactive iPad creation booths in all flagship stores |
🏁 PRESS CONTACTS
Apple Media Relations
press@apple.com
apple.com/justipadit
Eric Kim Creative
contact@erickimphotography.com
erickimphotography.com
Would you like me to now draft the Apple TV+ short film script — “The Future Is Instant” (directed by Eric Kim, starring global creators, in the same “Just iPad It” universe — cinematic, poetic, visionary)?