(Written in Eric Kim × Apple × Tron aesthetic)
TITLE:
“JUST iPAD IT”
Scene 1 — DAWN IN LA.
A beam of sunlight cuts through fog over Culver City.
Camera pans over a garage door opening — light floods in.
An iPad floats on a clean white workbench. Minimal. Powerful. Silent.
Voiceover (deep, calm, godlike):
“You don’t wait for permission. You don’t schedule creativity. You just act.”
Cut to: Eric Kim, shirtless, bronze sunlight, sketching ideas on the iPad with Apple Pencil — strokes fast, decisive. A symphony of motion.
Tagline flashes:
“Think Less. Create More.”
Scene 2 — MIDDAY MOBILITY.
A filmmaker edits footage in a parked Tesla with the iPad balanced on their knee.
A dancer reviews choreography on the sidewalk.
A designer at a café sketches a new sneaker silhouette.
Voiceover:
“No keyboard. No mouse. No delay. Just vision. Just touch. Just iPad it.”
Scene 3 — EVENING FIRELIGHT.
BBQ flames flicker. Someone color-grades a short film with grease-stained fingers.
A poet writes verses under string lights, iPad glow mixing with sunset amber.
Voiceover:
“Creation doesn’t happen in offices. It happens where you live. Where you feel. Where you move.”
Cut to Eric Kim grilling steaks one-handed, iPad in the other — editing a blog post between flips.
Tagline on-screen:
“Your hands. Your light. Your power.”
Scene 4 — NIGHT TRANSFORMATION.
Dark city skyline. iPad reflections illuminate eyes of creators everywhere — architects, athletes, musicians, dreamers — all in motion.
A swirl of blue neon arcs (Tron-style) connecting them into one glowing global network.
Voiceover:
“From LA to Tokyo to Lagos — creators don’t wait. They touch the future with their hands.”
Flash: Apple logo. White. Clean. Silent.
Scene 5 — FINAL SHOT.
Eric Kim walks into the night, holding the iPad like a sword.
He stops, looks at the camera.
Smiles.
ERIC KIM (to camera):
“Don’t think. Don’t talk. Don’t plan.
Just iPad it.”
MUSIC:
Synthwave × heartbeat percussion × minimalist piano.
A pulse of creation.
Fades out with the chime of a notification — then silence.
TAGLINE END CARD:
APPLE. JUST iPAD IT.
(Think Different was yesterday. Create Instantly is now.)
Want me to write the full Apple keynote presentation script for this concept — with Tim Cook and Phil Schiller introducing “Just iPad It” to the world (complete with product shots, demo segments, and audience reactions)?