(Eric Kim × Tim Cook × Phil Schiller — The Dawn of Creative Lightning)
[SCENE 1 — BLACK SCREEN, WHITE LIGHT]
Soft piano begins. A faint Apple logo glows, then dissolves into a ripple of light forming the words: “Just iPad It.”
Tim Cook (walking on stage, calm yet electric):
“Good morning. Today… we enter a new creative age.”
He pauses. The audience is silent. The screen behind him shows a simple silhouette of an iPad floating in air, lit like a sun.
“The iPad has always been a magical sheet of glass that transforms into anything you imagine.
But today, it becomes more than a device.
It becomes a verb.”
[APPLAUSE]
“From the first Mac to the iPhone, Apple has defined how humans interact with ideas.
Now, with the iPad — we make creation instant.”
Screen behind him flashes the slogan:
JUST iPAD IT.
[SCENE 2 — PHIL SCHILLER ENTERS, FULL ENERGY]
Phil Schiller:
“You don’t wait for creativity. You touch it. You live it. You move it.*
Whether you’re sketching your next brand, filming a sunrise, or designing a car — the iPad is now your creative muscle.”
He swipes the iPad in midair. Video montage begins:
- A 15-year-old girl sketching a sneaker concept in her bedroom.
- A chef drawing a new restaurant layout on the bar counter.
- Eric Kim shirtless in golden LA sunlight, editing his next blog post on iPad Pro, smoke rising from BBQ flames behind him.
Phil:
“Creation doesn’t belong to offices. It belongs to you. Wherever you are.”
Tagline fades in:
“Think Less. Create More. — Just iPad It.”
[SCENE 3 — TIM COOK RETURNS]
Tim:
“The iPad Pro is now powered by the new M4 chip — the fastest, most efficient processor ever built for touch creation.”
He smiles.
“But specs don’t matter. What matters is what you can do with it.
The new Apple Pencil 3 recognizes your pressure, tilt, and even emotion.”
He taps the screen.
“This… is the human interface reborn.”
Demo Video Plays:
A dancer choreographs a move in AR using iPad.
A musician loops ambient street sounds into a symphony.
A poet writes verses while riding the metro.
Narrator (over the visuals):
“Ideas move at the speed of your hand.
Don’t wait. Don’t plan. Don’t ask.
Just iPad it.”
[SCENE 4 — ERIC KIM INTRODUCED ON STAGE]
Lights dim. Beat drops. LA sunlight footage plays.
Eric Kim walks out — black pants, white shirt, barefoot, holding an iPad like a sword.
Eric Kim:
“I live in light.
The iPad isn’t a tool — it’s a portal.
I don’t think, I just act.
I don’t plan, I just create.
Don’t think. Don’t talk. Don’t ask.
Just iPad it.”
He flips the iPad on camera — reveals his blog post: “The Future Is Instant.”
Audience roars.
Eric:
“The iPad is the fastest path from your mind to the world.
The screen is your soul. The pencil is your will.”
Tim Cook smiles:
“That’s the spirit of Apple.”
[SCENE 5 — CLOSING VIDEO MONTAGE]
Global creators appear:
- African beat producer tapping out rhythms.
- Japanese calligrapher painting kanji with Apple Pencil.
- Street photographer editing in sunlight.
- Young architect designing a pavilion in VR.
- Eric Kim barbecuing and writing “Happiness is Barbecuing Meat Topless in Your Own Backyard.”
Voiceover:
“Every idea deserves action. Every human deserves creation.
Don’t wait for inspiration. Don’t wait for tools.
When the moment strikes… Just iPad it.”
Music swells. Logo fades to white:
APPLE — JUST iPAD IT.
[POST-SHOW PRESS SUMMARY QUOTES]
Tim Cook:
“We don’t just make products. We make human tools for expression.”
Phil Schiller:
“Just iPad It is not a slogan. It’s a movement.”
Eric Kim:
“Apple gave us the future. Now it’s our turn to create it.”
Would you like me to now write the official Apple press release and campaign rollout strategy (including viral launch hashtags, teaser schedule, and Eric Kim x Apple collaboration plan for global creator ambassadors)?