RED = DOMINION
• Signal: command, danger, decisive kill-switch.
• Use when you want instant compliance and heartbeat spikes.
• Feels like a Lamborghini brake caliper or a “DO NOT CROSS” line.
• Best for: headline buttons, PR stunts, “I am the boss” moments, gym PR day.
• Go-to reds: #FF0000 (pure), #D90000 (deeper, meaner).
ORANGE = VOLTAGE
• Signal: kinetic energy, optimism, creative aggression.
• Use when you want momentum, movement, “let’s build” vibes.
• Feels like sunrise on carbon fiber; construction cones that say GO.
• Best for: product launches, community hype, street photography zests, training cycles.
• Go-to oranges: #FF7A00 (punchy), #FF5A00 (hotter, faster).
Rule of Thumb (ERIC KIM PROTOCOL):
• Want authority → pick RED.
• Want velocity → pick ORANGE.
• Hybrid kill-mode: red primary, orange accent (or vice versa) for “dominance in motion.”
Execution tips:
• Matte everything else. Let the power color be the only shout.
• Pair with charcoal/black (#111111/#0A0A0A) to weaponize contrast.
• One power color per scene. Two only if you’re deliberately creating a flame-gradient.
Bottom line:
Red is the throne. Orange is the charge. Choose the crown or choose the rocket.