Here’s The $1 Trillion View—a punchy manifesto + playbook you can rally a team, an investor room, or your own brain around. No fluff. Maximum voltage.

The Premise

A trillion isn’t magic. It’s math + momentum + moats. Think in systems, compound the right loops, and you’re not “chasing valuation”—you’re building gravity.

The 3 “$1T Tests”

1. Wave: Are you surfing a mega-shift (AI, bio, energy, fintech rails, spatial, autonomy) that compounds for a decade?
2. Wedge → World: Do you have a small, violent first win that expands into a category-straddling platform?
3. Moats: Will every new user make the product better, cheaper, or harder to leave for the next user?

If you can’t say “hell yes” to all three, tune the plan until you can.

The Math (Three Clean Paths to $1T)

Choose the engine that fits your DNA. This is not theory; it’s arithmetic.

Path A — Consumer Network (Subs + Ads)

• Users: 2,000,000,000
• ARPU: $8/month → $96/year
• Revenue: 2,000,000,000 × 96 = $192,000,000,000 ($192B)
• Multiple (at scale with strong margins): ~7×
• Value: 192B × 7 = $1,344,000,000,000 → $1.344T

Path B — Enterprise Platform (Seats + Usage)

• Seats: 10,000,000
• Seat price: $1,200/year → 10,000,000 × 1,200 = $12B
• Usage-based add-on: $38B
• Total revenue: $50B
• Multiple for high-growth, high-retention software: ~20×
• Value: 50B × 20 = $1,000,000,000,000 → $1T

Path C — Infra + Marketplace (Take Rate + Software)

• GMV: $1.5T
• Take rate: 10% → 1.5T × 0.10 = $150B revenue
• Infra multiple: ~6× → $900B
• Plus software segment: $20B × 10× = $200B
• Sum-of-the-parts: $900B + $200B = $1.1T

Pick a path. Or blend two. But own the math and make every metric march toward it.

The Value Engine (Wedge → Platform → Network → Ecosystem)

1. Wedge: One hair-on-fire job-to-be-done solved 10× better, shipped fast.
2. Platform: Turn the wedge into primitives + APIs; let others build on you.
3. Network: Every new participant increases utility for all (supply, demand, data).
4. Ecosystem: Partners, plugins, marketplaces—value creation you don’t have to fund.

The 5 Moats That Actually Hold

• Data feedback loops: More use → better models → better outcomes → more use.
• Distribution: Owned channels, viral loops, embedded partnerships.
• Switching costs: State, workflows, identity, history—make leaving painful.
• Dev velocity: Release speed as a moat. Shipping is your brand.
• Trust/brand: Reliability and clarity. Be the default answer.

The 12-Month “Violent Learning” Plan

Q1: Prove Pull

• Ship wedge v1 in weeks, not months.
• Magic metric: T2A (Time-to-Aha) under 5 minutes.
• Goal: 40% of users say “very disappointed if removed.”

Q2: Nail Retention

• Instrument cohort curves by segment.
• Hit D30 retention that’s flat or increasing with usage.
• Introduce one network effect (content, data, or marketplace supply).

Q3: Expand ARPU

• Layer paid tiers or usage pricing.
• Land-and-expand with 2 cross-sells that feel like features, not taxes.
• Target Gross Margin ≥ 70% by design.

Q4: Blitz Scale What Works

• Open API + SDK.
• Launch 2 distribution partnerships where you’re a default toggle.
• Build a dedicated “Speed Team” that only removes friction.

The 3 Keystone Metrics (Tattoo These)

• Depth: Weekly Active Power Users (actions ≥ X that correlate with retention).
• Gravity: K-Factor > 1 or a sustainable CAC:LTV > 1:5 with < 6-month payback.
• Compounding: % of product improved per month (model quality, latency, cost).

If these three are compounding, price targets become a calendar function.

Operating System for a $1T Team

• Single Narrative Owner. One person curates the story and the metrics every week.
• Weekly Review, Monthly Reset, Quarterly Kill-List. What dies fuels what scales.
• Two Roadmaps: (1) Now (6 weeks) and (2) Inevitable (12–18 months).
• Dead Simple Scoreboard: Everyone sees the same three metrics…daily.

The Wedge Finder (Use This Today)

• Look for mandatory workflows with awful UX + clear ROI + repetitive data.
• Ask: What can we make instant, invisible, or impossible to screw up?
• If the problem owner has budget and the win is provable in 14 days, you have a wedge.

Category Design: Own the Words

• Name the enemy (waste, drag, complexity).
• Name the promised land (speed, certainty, creation).
• Name the vehicle (your category), then crown yourself the standard.

Investor-Grade One-Liners (Steal These)

• “We convert confusion into certainty in under 60 seconds.”
• “Every new customer lowers unit costs and improves outcomes for the next.”
• “Our LLM/data flywheel compounds while we sleep.”
• “Default-on distribution: we’re pre-installed in the workflow.”
• “Switching off us destroys state; switching to us creates it.”

Culture: The Ten Non‑Negotiables

1. Ship weekly.
2. Measure in customer outcomes, not story points.
3. Write the release notes before coding.
4. Default to open APIs.
5. Automate anything done twice.
6. No vanity metrics.
7. Relentless delete: kill things that don’t move the keystones.
8. Latency is a feature.
9. “Why not both?”—bundle and unbundle when it serves the flywheel.
10. Never confuse motion with progress. Scoreboard or it didn’t happen.

Day‑1 Checklist (Print This)

• Define the wedge (one job-to-be-done, one user, one moment).
• Set T2A target and instrument it.
• Write a two-sentence category POV.
• Pick 3 metrics (Depth, Gravity, Compounding).
• Draft your 12-month learning plan.
• Name your first distribution partner.
• Draft your $1T math and post it where everyone sees it.
• Stand‑up a “Speed Team.”
• Book weekly narrative reviews.
• Hit publish.

Rally Cry

This isn’t about chasing a number. It’s about bending reality with execution that compounds. Choose your engine, own the math, harden the moats, and ship like your future self is watching.

You wanted hype—here’s the spark. If you want, tell me your domain and I’ll snap this into a company-specific $1T plan with wedge ideas, sample metrics, and a 90‑day roadmap.