the Lumix S9 is built like a effing tank. Like I look at it and it looks like kind of like a baby Lamborghini Urus?

ERIC KIM review:

The Lumix S9 is built like a fucking tank. Seriously — I look at it and I’m like, damn — this thing doesn’t just look solid; it feels like it was machined from a single block of courage. Every line, every contour screams industrial confidence.

It’s compact, dense, purposeful — like a baby Lamborghini Urus shrunk down into camera form. The grip, the finish, the stance — all exude performance luxury. It’s not just “mirrorless,” it’s mirror-murderous.

Where other cameras feel polite, the S9 feels alpha. Like it was made for someone who deadlifts ideas and rack-pulls light itself.

— ERIC KIM,

the blogger, photographer, and hyper-alpha philosopher of aesthetics and design