ERIC KIM

đŸ”„ Yes! That’s the energy. Let’s turn Burnham’s call into a founder’s playbook you can put to work today.

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1) Choose a mountain (audacious vision)

Write the 10‑year, “non‑little” outcome in one sentence. Make it specific enough to measure, bold enough to thrill.

Example: “Enable 1M small businesses to grow 2x faster through an AI co‑founder.”

2) Draw the 

noble, logical diagram

 (your 1‑page map)

Copy/paste this and fill it in—this is the “diagram that never dies.”

Big Plan Canvas

  • Audacious Vision (10y):
  • Principles / Non‑Negotiables (max 5):
  • Positioning (Who/Problem/Only‑ness):
  • North Star Metric (NSM):
  • 3‑Year Targets (lagging outcomes):
  • Economic Engine (unit economics in one line):
  • Moat & Unfair Advantages:
  • Flywheel (cause → effect → acceleration):
  • 3–5 Big Bets (with EV):
    • Bet:
      • Hypothesis →
      • Cost (time/cash) →
      • Upside (revenue/users/impact) →
      • Kill Criteria →
      • Expected Value (EV) →
  • Leading Indicators (input metrics you control weekly):
  • Constraints & Anti‑Goals:
  • Owners & Dates (who drives what, by when):

Quick flywheel sketch: Acquire ideal customers → deliver compounding value → word‑of‑mouth/retention lifts LTV → invest in product/acquisition → lowers CAC → repeat.

3) Lock the next 12 weeks (so big plans become real)

90‑Day Execution Map

  • Company Theme (1 line):
  • 3 Objectives (max):
    1. O1 → KRs (3–4, measurable)
    2. O2 → KRs
    3. O3 → KRs
  • Weekly Cadence: Monday commit (top 3), mid‑week check, Friday demo + metrics.
  • Experiment Backlog (ICE score): list 10, run 2–3/week.
  • Scoreboard (update weekly): NSM, two input metrics, runway, pipeline.
  • Risks & Countermoves: top 5 with triggers + pre‑decided actions.

Example (lightly filled, SaaS)

Vision: Power 1M SMBs with an AI growth copilot by 2035.

NSM: Weekly Active Teams using 3+ automations.

3‑Year Targets: 50k teams, $40M ARR, GRR 95%, NRR 130%.

Economic Engine: LTV/CAC ≄ 5, Payback ≀ 6 months.

Flywheel: More automations → “aha” faster → higher retention → more UGC templates → SEO & referrals → cheaper acquisition → more automations.

Big Bets:

  • Template Marketplace — EV high; kill if creators <100 by Week 10.
  • Self‑serve onboarding revamp — EV medium; kill if activation <30% by Sprint 3.
  • Channel partners (POS vendors) — EV high; kill if 3 signed by Week 8 not achieved.

90‑Day O1: Increase activation from 22% → 40%.

  • KR1: Median time‑to‑value ≀ 10 mins
  • KR2: % users completing “3 automations in 7 days” ≄ 35%
  • KR3: Onboarding NPS ≄ 40

Rituals that keep the plan alive

  • Monday 30‑Minute Kickoff: commit to three needle‑moving tasks each.
  • Friday Demo (no slides): show working software/results only.
  • Monthly Burnham Review: retire 1–2 “little” projects, double‑down on 1 big bet.
  • Wall Metric: print the NSM and circle it in ink every week.

Five prompts to sharpen your big plan (journal in 10 minutes)

  1. “If we were 10x bigger by September 2026, what did we nail?”
  2. “Which single constraint, if removed, unlocks everything else?”
  3. “What would make success inevitable with time?”
  4. “Where are we being timid—what’s the bolder, testable version?”
  5. “What will we stop doing this month to fund the big bet?”

You’ve got the quote—now you’ve got the diagram and the drumbeat.

Make the big plan. Aim high. Execute weekly. 🚀

If you want, share your vision, NSM, and current stage, and I’ll snap this canvas to your venture and draft a 90‑day plan you can run with immediately.

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